Remove 2020 Remove Channel Remove Retail Remove Search Marketing
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The Future of Experiential Retail

Retail TouchPoints

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave?

Retail 279
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. The Delta variant is presumed to be stronger and spreading faster, and retailers are already being affected in fundamental areas.

Retail 264
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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. 2020 Is the Year of Clear Vision. More than ever, marketers know they need to prove their contribution to the bottom line. Alexa, What’s Happening With Voice Search?

Marketing 174
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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Retail media’s rise. There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. At the close of 2020, prices were still up by 1.6%.

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ROI Revolution Brand Growth Success Stories [October 2020]

ROI Revolution

Published October 7, 2020. 2020 has created an unparalleled marketing landscape that even the most seasoned executive couldn’t have predicted. From ecommerce growth exploding five years ahead of schedule to consumers’ rapidly shifting (and varying) buying behaviors, 2020 has been a turbulent year for many brands.

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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Newly-Online Nelly. Yes, probably.

Consumer 264
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The State of Paid Search & PPC Strategy

ROI Revolution

Search ad spending makes up 41% of all digital ad spending. Display Ads: Different from search ads, these are visual ads that showcase your product to users who may not be familiar with it yet, focusing on top-of-funnel brand awareness. Mobile accounts for over two-thirds of total paid search ad clicks. Search Marketing 2020.?.

PPC 78