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2020 Paid Search Trends & Insights

ROI Revolution

Published February 28, 2020. While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? Multichannel Is Mandatory.

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. 2020 Is the Year of Clear Vision. More than ever, marketers know they need to prove their contribution to the bottom line. Alexa, What’s Happening With Voice Search?

Marketing 174
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ROI Revolution Brand Growth Success Stories [October 2020]

ROI Revolution

Published October 7, 2020. 2020 has created an unparalleled marketing landscape that even the most seasoned executive couldn’t have predicted. From ecommerce growth exploding five years ahead of schedule to consumers’ rapidly shifting (and varying) buying behaviors, 2020 has been a turbulent year for many brands.

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The Future of Experiential Retail

Retail TouchPoints

This concept fueled a lot of retailers; in fact, 68% stated that they would begin investments towards experiential retail in 2020. He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.

Retail 278
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

According to an Edelman survey in June 2020, 60% of the U.S. Newly-Online Nelly found herself suddenly forced indoors in March 2020, and she’s been hesitant to return to a physical store since. She is unique in that she exhibited a previously unprecedented search-shop-buy behavior. Newly-Online Nelly.

Consumer 263
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? 2020’s weekend saw okay results , but in all, the season’s sales spikes ebbed and flowed in unconventional ways. Fast forward to today’s trends and retailers can likely expect much of the same.

Retail 264
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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. At the close of 2020, prices were still up by 1.6%. Excerpted from Forbes.