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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . Online or in-store?

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here. What’s at stake for Epic Games and Apple?

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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger. Going direct to consumer (DTC) is a likely next big move for CPGs.

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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business. Providing a consistent user experience and financing across retail channels also helps merchants build brand equity.

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Best Email Marketing for Shopify 2020 – Top 10 Apps Reviewed and Compared

Ecommerce Platforms

Premium — the Premium plan includes all the features from previous plans as well as the ability to run Facebook ads, live chat, multi-user access, and the ability to send between 120000 and 350000 emails per month. You can also combine email with SMS and multi-channel marketing. Who It's For. Read our GetResponse review. ??

Shopify 206
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Artificial Intelligence 2020: Scaling With Finesse & Precision (From the Desk of Timothy Seward)

ROI Revolution

Published January 23, 2020. This demands intelligence and finesse, and is nearly impossible without coordinated, competitive, cross-channel campaigns. Excerpt from The 2020 Ecommerce Tech & Trends Brand Growth Guidebook. With this incredible reach, Google has also turned to AI and machine learning to up their game.