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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Ecommerce spending in November-December 2020 rose an astounding 45.2% Miriam Ellis is a local search marketing columnist and the local SEO Subject Matter Expert at Moz , a leader in search engine optimization technology. over the previous year, according to the U.S. Department of Commerce.

SEO 258
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Google’s Free Listings: A Year in Review

ROI Revolution

In late April 2020, Google announced the expansion of the Surfaces across Google program in an effort to grow free organic traffic to advertisers’ sites. The Knowledge Panel on the primary search results page operates very similarly to the Compare Stores listings on the Google Shopping page. Published August 24, 2021.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Published March 2, 2020. Updated April 21, 2020. Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. April 21 Update.

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Cyber Week Wins to Inspire Your Brand’s 2021 Holiday Ecommerce Strategy

ROI Revolution

Channel: Paid Search Advertising (YouTube and Display). After a tumultuous 2020, one of our clients in the retail industry who sells a highly competitive seasonal product was feeling uncertain about what buyer interest was going to look like. Channel: Paid Search Advertising. Channel: Paid Search Advertising.

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.

Marketing 275
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The 5 Best PPC Companies of 2020

Kissmetrics

The top PPC marketers know the best way to improve ROIs and reduce wasted ad spend is by focusing on transactional keywords rather than informational keywords for paid search marketing. Because people searching for transactional terms are more likely to spend money. Local PPC capabilities.

PPC 313
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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Published March 2, 2020. Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic.