article thumbnail

5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 343
article thumbnail

10 Consumer Trends Shaping the Future of Retail

Retail TouchPoints

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. Future Commerce partnered with Method + Mode to conduct broad consumer research over a period of three months ending in January 2021.

Consumer 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nordstrom Expands Retail Media Offerings to Third-Party Channels

Retail TouchPoints

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 214
article thumbnail

Content Marketing in 2021 and Beyond

Kissmetrics

How’s it doing in 2021? Video and voice search are leading the charge in 2021. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today.

Marketing 311
article thumbnail

Announcing Forrester’s First Now Tech On Cross-Channel Campaign Management In Asia Pacific

Forrester eCommerce

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The pace of consumer behavior change has mutated this year as a […]. Contextual. Personalized. – The three words that every customer longs for and every marketer strives for.

Channel 251
article thumbnail

Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

More than one-third of consumers now shop online each week, up from 28% pre-pandemic. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? Customer Experience and Commerce in 2021: Striking a Wait-and-See Balance. These are four with staying power: 1.

article thumbnail

Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. growth rate in 2021 after most economies come out of full lockdown and continue to contain the virus, and start distributing vaccines. Challenge 2: Consumer Confidence — Slow to Recover.

Retail 278