Retail TouchPoints

SEPTEMBER 16, 2021

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

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Consumer Social Media Retail Multi-channel 277

Retail TouchPoints

JANUARY 27, 2021

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. growth rate in 2021 after most economies come out of full lockdown and continue to contain the virus, and start distributing vaccines. Challenge 2: Consumer Confidence — Slow to Recover.

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Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 231

Small Business Retail Retail eCommerce Social Media 231

Retail TouchPoints

JANUARY 14, 2022

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Social commerce played a small but significant role in terms of mobile sales. trillion , up from $1.1

Omnichannel 268

Omnichannel Fulfillment Shipping Costs Social Media 268

Retail TouchPoints

FEBRUARY 1, 2021

More than one-third of consumers now shop online each week, up from 28% pre-pandemic. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? Customer Experience and Commerce in 2021: Striking a Wait-and-See Balance. These are four with staying power: 1.

Customer Experience 265

Customer Experience Customer Omnichannel Social Media 265

Kissmetrics

FEBRUARY 3, 2018

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. We spend an average of 2 hours and 15 minutes on social media each day, which accounts for one-third of our online time , and twice as much as any other activity.

Social Media 225

Social Media Mobile Channel Games 225

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 236

Social Media Electronics Accessories Clothing 236

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., Consumers Want Digital Interactions. It’s About Entertainment.

Consumer 240

Consumer Social Media Retail Live Chat 240

Groove

DECEMBER 23, 2020

As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Connect Social Marketing to Social Selling. Anticipate Omni-Channel Shoppers. Connect Social Marketing with Social Selling. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Retail TouchPoints

APRIL 26, 2024

billion in 2021, according to the American Pet Products Association. The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Americans spent $136.8

Toys 229

Toys Social Media Subscription Consumer 229

ROI Revolution

JUNE 18, 2021

Published June 18, 2021. Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. At its core, branded content is storytelling.

Social Media 78

Social Media Channel Marketing Information 78

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. There are more than 3.6

Social Media 274

Social Media Marketing Shipping Costs SEO 274

ROI Revolution

MAY 6, 2021

Published May 6, 2021. According to eMarketer , almost 50% of retail CFOs in the US are pursuing a digital transformation in 2021. Of course mobile, social and physical commerce aren’t too far behind on the priority list. Of course mobile, social and physical commerce aren’t too far behind on the priority list.

Omnichannel 135

Omnichannel Merchant Services Social Media Payment Services 135

Algopix

DECEMBER 26, 2021

From scouring various datasets to online trending insights, we look to create the most comprehensive and accurate product catalogs; the foundation for any online brand, CPG, marketplace or aggregator looking to accelerate growth across digital channels. With an expertise in retail, eCommerce and direct-to-consumer (DTC).

Social Media 111

Social Media eCommerce Presentation Events 111

Kissmetrics

FEBRUARY 2, 2021

2021 SaaS Trends that Affect Brand Advocacy. According to a Forbes article , 71% of consumers “feel frustrated when a shopping experience is impersonal.” Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. Supercharge Your Social Selling.

Social Media 320

Social Media B2B Games Marketing 320

ROI Revolution

NOVEMBER 16, 2020

Through the use of brand lift studies, Snapchat shared that brand metrics improve notably when a consumer’s first impression is a Commercial. As the channel tries to stay relevant with users and advertisers alike, this exciting new placement will likely capture new interest and investment. Register today to secure your seat!

Social Media 78

Social Media Mobile Recommendation Online Retail 78

Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

Live Chat 204

Live Chat Social Media eCommerce Consumer 204

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. Social media platforms are built off of this philosophy entirely.

Supplies 254

Supplies Social Media Channel Technology 254

Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. What is TikTok? An Introduction. increase in users.

Social Media 197

Social Media Download Channel Marketing 197

ROI Revolution

AUGUST 5, 2021

Updated August 5, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Consumer spending habits returning to normal. billion in consumer spending in Q2.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 135

Consumer Payment Services Fulfillment Multi-channel 135

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Redefining Social Shopping.

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Social Media Retail Events Channel 289

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov. Share granular consumer data with suppliers to create more appealing products.

Consumer 231

Consumer Merchant Services Social Media Technology 231

ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021. The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021.

eCommerce 88

eCommerce Social Media PayPal Supplies 88

ROI Revolution

DECEMBER 2, 2021

Updated December 2, 2021. Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025!

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021 The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. eMarketer).

eCommerce 78

eCommerce Social Media PayPal Consumer 78

Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Economists are predicting another very strong, extended online shopping period in Q4 2021. Ecommerce spending in November-December 2020 rose an astounding 45.2%

SEO 245

SEO Gifts Shipping Costs Beauty and Health 245

Kissmetrics

SEPTEMBER 3, 2021

While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits. Then your MarTech tool can do the rest. Content Management. 6 MarTech Trends.

Marketing 278

Marketing Leisure Reference Consumer 278

ROI Revolution

JUNE 1, 2021

Last updated June 1, 2021. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report, you’ll uncover full-funnel strategies, an in-depth analysis of programmatic ad types, and more so you can profit off of this channel’s meteoric rise.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MARCH 2, 2021

Last updated March 2, 2021. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). Social media advertising stats + trends in the face of COVID-19.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JULY 1, 2021

Updated July 1, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. In fact, over 45 million consumers will use BNPL this year. Published March 12, 2020. July 1 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

APRIL 5, 2021

Published April 5, 2021. Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . Mobile revenue predictions for 2021 and how you can take action. year-over-year, with social distancing protocols and consumers’ general caution around spending time in public places still prevalent. .

eCommerce 78

eCommerce Social Media Channel Consumer 78

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 191

Consumer Channel eCommerce Customer Experience 191

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Consumers now shop across more channels and devices than ever. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

ROI Revolution

NOVEMBER 3, 2021

Published June 24, 2021 | Updated November 3, 2021. Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. The 2021 holiday season will bring a challenge for brands looking to grow profitably. billion in 2026.

Consumer 78

Consumer eCommerce Payment Services Mobile 78

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 250

Retail Social Media Multi-channel Channel 250

ROI Revolution

OCTOBER 6, 2021

Published June 24, 2021 | Updated October 6, 2021. Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. The 2021 holiday season will bring a challenge for brands looking to grow profitably. million last year.

Consumer 78

Consumer eCommerce White Paper Marketing 78