Retail TouchPoints

APRIL 24, 2023

As this important shopper segment finds value in creator-guided shopping, brands are recognizing the efficiencies creators are able to drive in terms of marketing, leading to more brands scaling creator campaigns as budgets become more scrutinized.

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Social Media Electronics Accessories Clothing 269

Retail TouchPoints

MAY 16, 2022

“I think the biggest challenge is that the bar has gone sky-high now on delivering a good experience,” said Erika Strum Silberstein, President of Commerce at Wine Enthusiast during the session Growth Marketing Panel: New Priorities and Investments for Acquisition and Retention. We’re guilty of this too.

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Social Media Specialty Retailers Presentation Apparel 317

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). of online sales, up from 47% in 2022. November’s sales total of $123.5 billion topped December’s $98.6

Social Media 259

Social Media Payments Payment Services Toys 259

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 283

Marketing Social Media Consumer Other 283

Ecommerce Platforms

MARCH 9, 2022

When you’re trying to innovate in your chosen market, you need an ecommerce environment that’s agile, and scalable – just like you. There’s also a comprehensive app market, where startups can access unique functionality specific to the needs of their budding websites. Shopify Review (Mar 2022): Is Shopify the Best Ecommerce Platform?

eCommerce Platforms 222

eCommerce Platforms Shipping Costs eCommerce Payment Services 222

Smile.io

MARCH 16, 2023

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. It’s estimated that there are 4.74 That is 59.3

Social Media 61

Social Media Omnichannel Channel Customer 61

ROI Revolution

JUNE 18, 2021

The question on the minds of brand marketers everywhere today is: How do I tell our brand’s story in a memorable way? By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. What Is Branded Content?

Social Media 78

Social Media Channel Marketing Information 78

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. They are essential channels for building a relationship with consumers, but they’re also important avenues for retail merchandising. In the age of social media, shoppers are constantly connected online.

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Blog White Paper SEO Marketing 158

Retail TouchPoints

APRIL 26, 2024

billion on their pets in 2022, up from $123.6 Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. McDonnell: As much as we look through a dog’s-eye-view as we develop our products, we look through a consumer lens when marketing them.

Toys 261

Toys Social Media Subscription Consumer 261

Smile.io

DECEMBER 13, 2022

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. It’s estimated that there are 4.74 That is 59.3

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Social Media Blog Improvements Channel 75

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. Based on November 2022 data, Twitter is No.

Social Media 246

Social Media Channel Customer Loyalty Banking 246

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 283

Retail Social Media Multi-channel Channel 283

Retail TouchPoints

APRIL 28, 2023

The True Creators Program is designed to provide several emerging designers with the resources, from manufacturing to materials and marketing support, to craft and launch limited collections for the brand. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Social Media 268

Social Media Fashion Mobile Consumer 268

ROI Revolution

JULY 22, 2021

By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Snapchat Eyes Social Commerce, Teams Up With Poshmark.

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Social Media Events Clothing Other 78

ChannelAdvisor

FEBRUARY 25, 2022

This is a complicated task at the best of times, but with 73% of consumers using multiple channels during their shopping journey, making sure you’re prominent at the moments that matter is a challenge. Retail Media is Rising. Social Presence Matters. YouTube has become increasingly used as another advertising channel for brands.

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Seminar Marketing Social Media eCommerce 93

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Supplies 360

Supplies Social Media Consumer Marketing 360

Ecommerce Platforms

JULY 25, 2022

Marketed as “Selling for starters,” the Shopify Starter plan is an entry-level ecommerce plan from Shopify , which helps users sell products online without complicated tools, high pricing, or even the need for your own website. Or for those interested in selling a handful of products from social media or their own websites.

Shopify 211

Shopify Payments Merchant Services Payment Services 211

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We My daughter lives in technology.

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Omnichannel Social Media Mobile Fashion 277

Retail TouchPoints

JANUARY 4, 2023

“Direct to consumer” is so 2022. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. Then, in October 2022, just 18 months after launching, the brand made its brick-and-mortar debut at Ulta Beauty.

Social Media 284

Social Media Omnichannel Channel Information 284

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2

Marketing 138

Marketing Social Media Recommendation Channel 138

Retail TouchPoints

JUNE 13, 2023

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving for greener pastures by helping them make more money more quickly. According to Hanif, the number of channels in the U.S. According to Hanif, the number of channels in the U.S.

Social Media 260

Social Media Channel Blog Other 260

ChannelAdvisor

JUNE 29, 2022

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. Instead, they’re giving way to a new era for the beauty industry in which online shopping, social media trends and emerging tech (e.g.,

eCommerce 95

eCommerce Beauty and Health Social Media Specialty Retailers 95

lateshipment

SEPTEMBER 16, 2022

How E-commerce Businesses Can Have a Great Festive Season in 2022. To avoid this scenario, businesses must extend the holiday theme across social media promotions, landing pages, and the website (primarily the home page and product pages) to display that they’re just as excited about the festive season as their customers. .

eCommerce 130

eCommerce Merchant Services Shipping Costs Social Media 130

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Social media platforms are built off of this philosophy entirely. Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs.

Supplies 282

Supplies Social Media Channel Technology 282

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations.

Marketing 277

Marketing Online Retail Information Consumer 277

Ecommerce Platforms

APRIL 29, 2022

Shopify makes it easy to track stock levels across each channel, print barcodes, and integrate with a range of other selling tools. While you can sell online with Clover, you get a much more comprehensive way to build a customized online store and market your solutions with Shopify. Employee management, tracking, and payroll features.

POS 209

POS Merchant Services Shopify Payment Services 209

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 287

Marketing Customer Loyalty Omnichannel eCommerce 287

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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Customer Loyalty Customer Retail Shipping Costs 213

Ecommerce Platforms

APRIL 1, 2022

Both of these tools have earned a lot of attention over the years for their ease-of-use, feature-rich packages, and powerful approach to email marketing. Ultimately, the ideal email marketing solution for you will depend on what you want to accomplish. This is best suited to much larger businesses with complex email marketing needs.

Marketing 104

Marketing Live Chat Social Media Mobile 104

Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

Social Media 289

Social Media B2B Supplies B2C 289

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

Social Media 268

Social Media Consumer Fashion Shopify 268

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Some influencers have backgrounds in marketing — they’re digital creators and that’s where their backgrounds began.”

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Social Media Channel eCommerce Marketing 268

Retail TouchPoints

OCTOBER 10, 2023

billion in 2022. That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means. In other words, there’s a good chance some of the experiences within a given channel are working as desired “sometimes.”

Mobile 247

Mobile Retail Social Media Payment Services 247

Ecommerce Platforms

MARCH 27, 2022

The best GetResponse alternatives could be an important consideration if you feel GetResponse isn’t the right marketing automation tool for you. GetResponse is one of the most popular solutions on the market for sending emails, building websites, creating conversion funnels, and automating various parts of your promotional campaigns.

Live Chat 104

Live Chat Social Media Marketing Multi-channel 104

Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

Omnichannel 262

Omnichannel Merchant Services BigCommerce Payment Services 262

Ecommerce Platforms

FEBRUARY 26, 2022

Features of Shopify include: Comprehensive support for scaling your business Integrated marketing with Google Ads and Social media Numerous learning materials for beginners Simple set up with customizable themes Dedicated payment gateway with discounts Multi-channel selling. Further reading ??. Shopify Pros and Cons.

eCommerce Platforms 104

eCommerce Platforms Shipping Costs eCommerce WooCommerce 104