Retail TouchPoints

JUNE 5, 2023

The growth was driven in large part by store reopenings — approximately one-third of Lululemon’s 71 China stores closed for part of Q1 2022 due to a resurgence in COVID restrictions — but the new locations could help maintain high growth rates in the country. In both stores and digital channels, traffic increased approximately 30%.

Marketing 272

Marketing Accessories Channel Operations 272

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Media 297

Social Media Beauty and Health Multichannel eCommerce 297

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Forrester eCommerce

MAY 24, 2022

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video.

B2C 195

B2C Marketing Channel Consumer 195

Ecommerce Platforms

MARCH 9, 2022

When you’re trying to innovate in your chosen market, you need an ecommerce environment that’s agile, and scalable – just like you. There’s also a comprehensive app market, where startups can access unique functionality specific to the needs of their budding websites. Shopify Review (Mar 2022): Is Shopify the Best Ecommerce Platform?

eCommerce Platforms 222

eCommerce Platforms Shipping Costs eCommerce Payment Services 222

Retail TouchPoints

SEPTEMBER 28, 2022

Peloton ’s SVP of Marketing, Communications and Membership Dara Treseder has become the latest executive to depart the retailer as she joins Autodesk in the Chief Marketing Officer role, according to a LinkedIn post. million to nearly 7 million during her tenure.

Marketing 269

Marketing Accessories Apparel Channel 269

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. Features like “swipe-up” links and interactive elements turn these videos into sales channels. TikTok Shop’s debut on Sept.

Marketing 290

Marketing Technology Games Information 290

Retail TouchPoints

JULY 21, 2022

has promoted Deniz Anders to SVP and Chief Marketing Officer, and appointed DICK’s Sporting Goods senior executive Nina Barjesteh to the role of President of Nordstrom Product Group. Anders’ promotion follows the retirement of Scott Meden, which was announced earlier in 2022. Nordstrom, Inc.

Sporting Goods 264

Sporting Goods Marketing Merchant Services Apparel 264

Omnisend

JANUARY 17, 2022

Email marketers scrambled to prepare for Apple’s iOS 15’s impact on email marketing open rates. Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels. Email marketing. SMS marketing.

eCommerce 146

eCommerce Marketing Shipping Channel 146

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Investing in New Channels.

Omnichannel 263

Omnichannel Marketing Social Media Channel 263

Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 244

Workshop Marketing Multi-channel Toys 244

Retail TouchPoints

APRIL 3, 2024

These tests clearly demonstrated the potential of the Chase Media Solutions channel, and we look forward to working together more in the future.” The launch of Chase Media Solutions follows the company’s integration of the card-linked marketing platform Figg , which JPMorgan Chase & Co.

Small Business Retail 250

Small Business Retail Banking Retail Travel 250

Retail TouchPoints

DECEMBER 14, 2020

Lululemon plans to launch a footwear line in early 2022 as the retailer builds off its current sales momentum. The company isn’t just innovating across fitness categories — Lululemon has been improving its capabilities across retail channels as well. This brought DTC to 42.8% of total net revenue, compared to 26.9%

Channel 168

Channel Improvements eCommerce Retail 168

ChannelAdvisor

FEBRUARY 25, 2022

This is a complicated task at the best of times, but with 73% of consumers using multiple channels during their shopping journey, making sure you’re prominent at the moments that matter is a challenge. The fast-paced market presents real opportunities and requires careful management to keep at the forefront of consumers’ minds. .

Seminar 93

Seminar Marketing Social Media eCommerce 93

Sailthru

DECEMBER 13, 2022

2022 has been another year for the books – especially for cross-channel marketers. Marketing trends continue to keep us on our toes, ensuring we evolve our strategies to stand out and connect with our audience. Think of all that time saved! and a native SMS solution !

Events 78

Events Channel Books Technology 78

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 288

Marketing Customer Loyalty Omnichannel eCommerce 288

Retail TouchPoints

JUNE 28, 2023

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

Retail TouchPoints

JANUARY 29, 2024

While nearly two-thirds ( 65% ) of retailers responding to the 2022 survey had assigned in-store staff to these tasks, that percentage dropped to 56% in 2023. Another indication of this change is that the number of retailers providing dedicated space for order prep also dipped between 2022 and 2023, from 60% down to 43%.

Fulfillment 278

Fulfillment Shipping Costs Omnichannel Retail 278

Forrester eCommerce

OCTOBER 4, 2022

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

Channel 195

Channel Consumer Customer Experience B2C 195

Retail TouchPoints

DECEMBER 22, 2022

The winners were revealed and celebrated at the 2022 PAVE Gala earlier in December in New York City, and now we’re spotlighting their craftsmanship with a special report and interview series featuring the leaders driving these projects. The 2022 Winning Windows recipients at the 2022 PAVE Gala in New York City.

Consumer 264

Consumer Retail Toys Presentation 264

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 220

Consumer Marketing Multi-channel Accessories 220

Forrester eCommerce

MARCH 22, 2023

The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints.

Online Retail 195

Online Retail Retail Channel Marketing 195

Retail TouchPoints

APRIL 26, 2024

billion on their pets in 2022, up from $123.6 Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. McDonnell: As much as we look through a dog’s-eye-view as we develop our products, we look through a consumer lens when marketing them.

Toys 250

Toys Social Media Subscription Consumer 250

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

Multi-channel 283

Multi-channel Marketing Retail Channel 283

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 241

Marketing Beauty and Health eCommerce Consumer 241

Ecommerce Platforms

APRIL 1, 2022

Both of these tools have earned a lot of attention over the years for their ease-of-use, feature-rich packages, and powerful approach to email marketing. Ultimately, the ideal email marketing solution for you will depend on what you want to accomplish. This is best suited to much larger businesses with complex email marketing needs.

Marketing 104

Marketing Live Chat Social Media Mobile 104

Ecommerce Platforms

APRIL 29, 2022

Shopify makes it easy to track stock levels across each channel, print barcodes, and integrate with a range of other selling tools. While you can sell online with Clover, you get a much more comprehensive way to build a customized online store and market your solutions with Shopify. Employee management, tracking, and payroll features.

POS 209

POS Merchant Services Shopify Payment Services 209

Retail TouchPoints

MARCH 15, 2022

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. You Say Influencer, I Say Creator. What’s the difference?

Marketing 286

Marketing Social Media Consumer Other 286

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

Blog 158

Blog White Paper SEO Marketing 158

Ecommerce Platforms

MARCH 22, 2022

Here are just some of the top video monetization platforms you can consider in 2022. You can launch your streaming environment using a range of video website themes and templates and access a host of built-in marketing tools for promotion. Uscreen Review (Mar 2022): Your Guide to the Uscreen Video Platform. In-depth analytics.

Payments 160

Payments Payment Services Multi-channel Subscription 160

lateshipment

SEPTEMBER 16, 2022

How E-commerce Businesses Can Have a Great Festive Season in 2022. Expand your sales channels to boom festive season sales. Brick-and-mortar shops: Ensure your efforts are consistent across online and offline channels. For deeper insights, feel free to check out our downloadable holiday sales checklist for the 2022 season.

eCommerce 130

eCommerce Merchant Services Shipping Costs Social Media 130

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2

Marketing 134

Marketing Social Media Recommendation Channel 134

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations.

Marketing 277

Marketing Online Retail Information Consumer 277

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

Retail 288

Retail Omnichannel Channel Mobile 288

Retail TouchPoints

MAY 16, 2022

“I think the biggest challenge is that the bar has gone sky-high now on delivering a good experience,” said Erika Strum Silberstein, President of Commerce at Wine Enthusiast during the session Growth Marketing Panel: New Priorities and Investments for Acquisition and Retention. We’re guilty of this too.

Social Media 318

Social Media Specialty Retailers Presentation Apparel 318

Retail TouchPoints

SEPTEMBER 2, 2022

Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. 1, 2022 launch of its Temu site, according to CNBC and other media reports. Both of Pinduoduo’s larger rivals already have several channels for tapping global markets.

Shipping Costs 296

Shipping Costs eCommerce Jewelry Shopify 296

Retail TouchPoints

SEPTEMBER 19, 2022

when markets opened Sept. 19, 2022, up from $2.79 when markets closed on Sept. 16, 2022 — an increase of nearly 39%. 1, 2022 Purple acquired Advanced Comfort Technologies, Inc., per share on Sept. The news of the acquisition bid sent shares of Purple soaring to approximately $3.85

Management 241

Management Supplies Technology Online Retail 241