article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Among our respondents, paid search advertising ranks as the top initiative for 2022 , with 55.2%

PPC 78
article thumbnail

The Power of PPC + SEO

ROI Revolution

Which channel should you focus your efforts on: paid or organic? PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time.

PPC 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022. Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Google Ads CPCs grew 15-25% in 2021 and are expected to rise 20-40% in 2022.

Marketing 172
article thumbnail

Cross-Channel Strategy Wins to Inspire Your Ecommerce Success

ROI Revolution

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. In fact, Thorogood had their strongest year ever in 2022.

Channel 78
article thumbnail

Best Affiliate Management Services for 2022

Ecommerce Platforms

Whether you are creating a new partner channel or looking for more partners that drive sales, Grovia can help you scale. They have a team of experts that can help you in many ways: Maximize ROAS (return on ad spend) by optimizing existing affiliate channels or exploring new ones.

article thumbnail

Best Website Builder for Artists in 2022

Ecommerce Platforms

Advanced features like social media integration tools ensure you can sell across a variety of channels. Cross-channel selling features. Depending on how much developer experience you have, you can even add CSS and HTML elements to your site or follow a tutorial to integrate social media tools and PPC marketing features.

article thumbnail

Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

With Black Friday and Cyber Monday just around the corner, planning for a successful 2022 peak season is essential – now more than ever. Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. The biggest online shopping event of the year is upon us.