Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers
Retail TouchPoints
SEPTEMBER 11, 2023
But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV).
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