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What’s in Store for Grocery in 2022?

Retail TouchPoints

So what changes should we expect to see in 2022? Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Here’s my take: 1.

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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members.

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Axerve white paper explores digital payments trends & the importance of multi-channel and hyper-personalised payments services

365 Retail

Axerve, Payment Partner to Grow, specialising in creating accessible and frictionless payment solutions for Ecommerce and physical sales, today announces the release of a new white paper, ‘ New technologies and trends in digital payments in 2022 ’. Similarly, compliance with PSD2 and SCA requirements has added complexity for merchants.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

The company pointed to its leadership team — which now also includes newly appointed CTO Dara Meath — as “instrumental” to Build-A-Bear’s success in the past two years, with both 2021 and 2022 marking the company’s most profitable years ever, respectively. The company also generates 10 billion media impressions annually.

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