Remove 2022 Remove Customer Experience Remove Customer Loyalty Remove Technology
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

As the name implies, experiential retail initiatives aim to turn a transaction into an experience for the customer. The goal is to improve engagement, customer loyalty and the bottom line. To truly bring immersive experiences to life, retailers need to examine their tech stack closely.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. This is no longer science fiction. augmented reality) to fully virtual (e.g.

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The D2 Summit: Where Finance and Tech Leaders Can Tackle Web 3.0

Retail TouchPoints

Few executives may truly understand how these technologies are impacting their business strategies and investments, so The D2 Summit was formed to foster an open forum for technology and finance leaders to converge and discuss the implications of the booming Web 3.0 18-19, 2022, at Convene One Liberty Plaza in New York City.

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Mattress Firm Names Target, Walmart Vet as Chief Marketing and Experience Officer

Retail TouchPoints

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

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Emotional Quality Of Experiences: The 2022 CX Index Bright Spot

Forrester eCommerce

The pandemic thrust consumers and technology into the forefront, exposing a long-standing tension between the two. Recently, Forrester released its US Customer […].

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Walmart Sells Bonobos to Express and WHP Global for $75 Million

Retail TouchPoints

Walmart’s digital sales have risen steadily since then, including 12% annual growth in fiscal 2022, and it has recently expanded its online offerings to include an ecommerce site and customer experience aimed at SMBs as well as an overall revamp of its digital storefront with an emphasis on discovery. 28, 2023, fell 14% to $514.3