Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. The key is to avoid early mass media investment.

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Retail TouchPoints

FEBRUARY 17, 2023

Success in the new retail landscape in 2023 requires many of the characteristics of a winning sports team. Some retailers such as the Harry Potter store hire actors with a passion for Harry Potter to engage and interact with their consumers. Winning physical stores are designed for sharable word of mouth and social media experiences.

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ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

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Retail TouchPoints

FEBRUARY 3, 2023

The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the calendar. The current economic environment has driven consumers to be more budget conscious and price sensitive as inflation pushes up the cost of living and products’ prices. Have a simple checkout process.

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Retail TouchPoints

AUGUST 8, 2023

La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity. The platform also is coming to life through a consumer activation that conveys the company’s commitment to “enabling moments of laziness.” From now through Sept.

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Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels.

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Retail TouchPoints

MAY 23, 2023

consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important to stay up to date with the latest trends to remain competitive. Digital marketing is a constantly evolving field — and new trends often emerge due to changes in consumer behavior and technology.

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365 Retail

MAY 9, 2023

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. Best times to post on social media overall: o Mondays from 10 a.m.

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ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

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Digital Doughnut

OCTOBER 31, 2022

Leading consumer intelligence platform, Talkwalker releases its annual Social Media Trends 2023 Report: From insights to action: how to disrupt a disruptive consumer.

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Retail TouchPoints

MAY 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. So where should digital retailers focus their investments?

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Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences are always evolving, together and separately. It’s crucial for retail marketers to adapt accordingly. retail brands.

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Retail TouchPoints

FEBRUARY 8, 2023

Two things advertisers don’t enjoy are a rocky economy and a frugal consumer. The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. In addition, consumers are more cautious about spending, making your ROI on paid ads less profitable than it was even recently.

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Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of marketing decision-makers. Instagram saw just 3.7%

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Retail TouchPoints

JANUARY 4, 2024

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform — #TikTokFitness — marking the first time that Peloton will produce bespoke social content for a partner outside of Peloton-owned channels. branding refresh — which debuted in May 2023 as the company faced a product recall of 2.1

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Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. What is TikTok? An Introduction. It took Instagram a total of 7.7

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Retail TouchPoints

OCTOBER 23, 2023

These brands are associated with positive experiences for consumers and I do think that that makes them extremely resilient,” Radic said in an interview with Retail TouchPoints. The bottom line: there’s no single linear “path” beauty brands should take to prove that they’re building products and experiences that consumers will love.

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Sailthru

MAY 12, 2023

From streaming subscription services to gaming to podcasts, consumers have an endless choice of options and platforms for consuming content. Success in the media and publishing industries is not only driven by giving customers great content but by delivering an exceptional customer experience. The stat rises to 139% in the U.S.

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Retail TouchPoints

JANUARY 4, 2024

31, 2023, according to Adobe Analytics. Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). “The Online holiday sales increased 4.9% YoY, reaching $222.1

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365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

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Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

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ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase. Our recommendation?

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Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

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ROI Revolution

JULY 18, 2023

Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. of users, compared to 48.6%

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Retail TouchPoints

AUGUST 8, 2023

billion digital shoppers in the first half of 2023, with 33% of the globe now considered an online shopper. Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Here’s why.

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Retail TouchPoints

NOVEMBER 21, 2023

As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league marketing partner in the U.S., In Q2 2023 , which ended July 29, 2023, total sales decreased by 9.9% as a result of a “still-tough consumer backdrop,” according to President and CEO Mary Dillon.

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Omnisend

FEBRUARY 1, 2023

Statistics show that ecommerce email marketing continues to deliver an impressive $36 for every $1 spent — but only when used right. With customer acquisition costs increasing by almost 60% it’s time for brands to rework how they use email — no, the standardized ecommerce email marketing automations are no longer enough!

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Ecommerce Platforms

OCTOBER 24, 2022

Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Here are some of the most valuable email marketing stats to check out in 2022. Looking at email marketing statistics gives us a clear view of just how valuable the world of email can really be. billion by 2027. Statista ).

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Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Retail TouchPoints

DECEMBER 18, 2023

In March 2023 both Jan and I left our other jobs to do this full-time. We’re doing different media now; in fact we’re developing into more of a full-blown media company. Some of the team is focused on news; we also have YouTube and social media teams, and we also publish expert articles.

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ROI Revolution

MARCH 23, 2021

As momentum on TikTok builds, we expect this hub to be a regular stomping ground for digital marketers. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Learn more here. Learn more here.

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Retail TouchPoints

FEBRUARY 15, 2024

In May 2023, the U.S. Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

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Retail TouchPoints

DECEMBER 28, 2023

Lindy Rawlinson, formerly EVP of Ecommerce and Digital Marketing has been promoted to Chief Digital Officer; and Jennifer Pape formerly of VP of Stores has been elevated to SVP of Stores. The Container Store has promoted two executives as it continues to focus on strengthening its “Custom Spaces” business.

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Retail TouchPoints

JANUARY 30, 2024

TikTok is testing a new feature that could make all video posts on the social media platform shoppable. in 2023, according to The Information. this year, a 10X increase from 2023. Previously, only creators with sizable followings or brands that had set up a TikTok Shop could create shoppable posts.

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Retail TouchPoints

DECEMBER 27, 2023

Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that keeps product contents hidden, blind boxes are designed to pique consumers’ curiosity and delight them with exclusive products — often featuring popular IP from brands like Disney and Sanrio.

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ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

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