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Google Again Delays Cookie Depreciation, This Time to 2025

Retail TouchPoints

Previously scheduled to be completed by the second half of Q4 2024, Google now anticipates the change will take place sometime in 2025. In what has become a recurring plotline, Google has once again delayed third-party cookie deprecation on its Chrome web browser.

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Kroger Delivers its First-Party Data to the Yahoo DSP

Retail TouchPoints

The deal also represents a big win for Yahoo, which has been working on ways to help advertisers maintain performance once cookies go away (although the timeline on that has again been delayed by Google , this time until 2025). To learn more about retail media, check out our full guide here.

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Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retail TouchPoints

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council , retail executives estimate that 36% of their employees already are using generative AI today, with that figure projected to rise to 45% by 2025.

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Speech Technology Helps Retailers Deliver on Consumer Expectations for Contactless Shopping Experiences

Retail TouchPoints

billion by 2025, growing at a compound annual growth rate of 19.63% from 2017 to 2025. Although voice technology provides retailers with the ability to deliver on consumer expectations for contactless convenience, there is some concern over customer privacy and accuracy. The industry, valued at $5.2

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Meeting the Demands of Today’s Data-Rich Retail Environment with Data Mesh

Retail TouchPoints

In 2022, global ecommerce sales are expected to reach $5 trillion, and by 2025 that number is expected to be over $7 trillion. Changing data privacy regulations create yet another challenge for retailers as consumers look for more transparency regarding their personal information. Challenges in an Increasingly Data-Driven Environment.

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Navigating Cookie Deprecation: A Strategic Approach for Marketers

ROI Revolution

However, the use of cookies has raised privacy concerns since their introduction. The tech giant plans to gradually increase the percentage of users with this protection throughout the year, contingent on the success of tests within its new Privacy Sandbox.

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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

Privacy is becoming a prominent concern. Due to cookie deprecation and other privacy-first measures, marketers are having a difficult time reaching the right audiences and optimizing their ad spend on all platforms – including CTV. billion by 2025 [33] 41.2% billion by 2025 [33] 41.2% billion by 2025 [33] 41.2%

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