article thumbnail

Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

Consumer 257
article thumbnail

How MACH Technologies Help Retailers Foster a Dynamic Customer Experience

Retail TouchPoints

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. Greater personalization for consumers has always been one of the primary promises of digital transformations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Untapped Potential of Audio in Retail Media Networks

Retail TouchPoints

According to McKinsey , the growth of RMNs could represent as much as $100 billion in ad spending by 2026. Digital Audio Meets Consumers Where they Spend Their Time In 2022, 74% of US internet users, or 222.7 Simply by checking a few boxes in your programmatic platform, new inventory types are ready to activate and test.

Retail 283
article thumbnail

Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

article thumbnail

Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites. trillion by 2026.

Marketing 314
article thumbnail

100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

population will be watching content from at least one ad-supported streaming service monthly by 2026 and more than half of all U.S. Consider that CTV ad spend is projected to grow by more than 20 percent in 2024 while nearly twice as many consumers watch CTV as opposed to traditional TV. This is due to consumers spending 9.3

Blog 75
article thumbnail

The Benefits of Prepaid Top-Up Cards for Big Brands

Retail TouchPoints

In recent years, the financial landscape has changed dramatically with new economic challenges making it increasingly difficult for consumers to commit to recurring monthly payments. Consumer concerns around inflation also remain “highly elevated”. trillion by 2026, growing at a compound annual growth rate (CAGR) of 9.5%.