Sat.Mar 18, 2017 - Fri.Mar 24, 2017

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Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

Today, Instagram announced it is expanding its Instagram Shopping initiative, and we’re excited to announce BigCommerce merchants will be among the first to have access to the feature. In November 2016, Instagram began testing a new ‘shoppable’ post format with 20 U.S.-based retail brands, providing consumers the ability to discover and learn more about featured products –– all without leaving Instagram.

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Adapting B2B Integration To Support Distributed Commerce

RTP blog

By Peter Edlund, DiCentral Brick-and-mortar retailers spent decades building infrastructure to guarantee merchandise is on the shelf when customers walk into the store. Unfortunately, store traffic is declining, leaving too much perfectly allocated inventory to get marked down, crushing profitability. To survive, major retailers have shuttered hundreds of underperforming stores.

B2B 218
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How to Maintain Enthusiasm throughout Your Sales Process

Groove

The greatest piece of sales advice I ever received was from my very first sales manager who would always say, "Time is the killer of all deals." Not so coincidentally, it took me some time - and some lost sales - to fully understand exactly what he meant.

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How to Send Effective Web Push Notifications

Optimizely

One of the most important aspects of web push is the real-time factor: where email is still largely at the mercy of a customer’s delay in opening and reading each message, web push allows marketers to deliver campaigns exactly when a customer needs them, in a way that creates urgency and encourages more in-the-moment engagement. But the real-time factor is accompanied by an increased danger of irrelevance – because web push is inherently more invasive than email (and even more so than mobi

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web.

PPC 408
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Starting A Business: Convincing Yourself To Take Action And The Key To Behavioral Change

My Wife Quit Her Job

I’ve been helping would be entrepreneurs for nearly eight years now and one thing I’ve discovered is that you can’t really push someone to take the entrepreneurial plunge. Either you have the desire to start your own business or you don’t and most people can’t get over the uncertainty that’s involved with being your own boss.

Marketing 208

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Using Mobile Push to Better Engage Customers on Your App

Optimizely

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ” And whether a customer is using their phone to browse a store’s website or mobile app, marketers need to be sure that they’re delivering a cohesive and continuous experience by reaching out to customers in real-tim

Mobile 170
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How To Sell Online in 2017 – The Ultimate Selling Online Guide

Ecommerce Platforms

With the ever changing market, it's difficult to understand exactly where and how to sell your products online, regardless of whether they're physical or digital. A band, for example, might want to sell merchandise and music tracks, but trying to figure out the best outlet to do so is troublesome. After all, selling a digital product would push you towards one platform while physical products like shirts and hats would send you elsewhere.

Volusion 147
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155: Jonathan Fields On The Good Life Project And How To Find Meaning As An Entrepreneur

My Wife Quit Her Job

Today, I’ve got an extra special guest on the show. He’s someone who I’ve followed and looked up to every since I started blogging in 2009 and that person is Jonathan Fields. Jonathan is an amazing writer, speaker, podcaster and he has this incredible ability to build community. What I also like about him is that he’s a family man we share a lot of the same values when it comes to life and business.

Books 124
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Can Macy’s Revive Its Brand Through Discounting?

RTP blog

Macy’s incoming CEO Jeff Gennette revealed at the Bank of America Merrill Lynch Consumer & Retail Technology Conference last week that the department store plans on making significant changes to its struggling brick-and-mortar presence. The changes include dedicated clearance racks, fewer coupons, more third-party stores-within-stores, the expansion of its Bluemercury cosmetics brand and a decreased emphasis on store associates , indicating that the brand is turning itself more into a discou

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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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Make Omnichannel A Cornerstone Of Your Digital Transformation – The Telco Angle

Forrester Omnichannel

Source: Forrester, "Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation" Poor customer experiences remain the Achilles' heel of telcos' digital transformation efforts. We live in the age of the customer, and today's telco customer has expectations that far exceed the traditional standard of telco customer service. A random search on Trustpilot for customer satisfaction with telcos in various countries shows widespread dissatisfaction.

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How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients?

A Better Lemonade Stand

In this post learn how to write better product descriptions by understanding your audience so well you can describe what they want better than they can. The post How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients? appeared first on A Better Lemonade Stand.

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Antenna Shopify App – Mobile First Ratings – The Ratings of the Future?

Ecommerce Platforms

If I told you a single ecommerce ratings app has shown to boost conversions by an average of 32%, would it grab your attention? Well that's what the folks behind the Antenna Shopify app are claiming, and it seems like the numbers don't lie. Shopify already has a default reviews app that they try to pitch to all users. In addition, the Shopify app store offers a few other options to bring in ratings and reviews underneath your product descriptions.

Shopify 112
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The Reality Of The Online Customer Journey

RTP blog

By Tom Mucklow, Addressy For e-Commerce businesses across the globe, having a streamlined online shopping experience is essential for success. Though many retailers strive to create a positive online experience for their customers, the reality is often much different. The online checkout process can be long and unnecessarily complicated, jeopardizing the success of the last and arguably most important step to any online customer journey.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Interactive Content Spotlight: Hush, Godiva, Kate Spade + More

Fastr

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! 1. Hush – Style Personalities What it is: An interactive quiz providing style and lifestyle tips Why we love it: This is a great example of providing value outside of. The post Interactive Content Spotlight: Hush, Godiva, Kate Spade + More appeared first on Zmags.

eCommerce 100
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An inconvenient truth about e-commerce: It’s largely unprofitable

Steve Dennis

The disruptive nature of e-commerce is undeniable. Entirely new business models are revolutionizing the way we buy. The transformative transparency created by all things digital has revolutionized product access, redefined convenience and lowered prices across a wide spectrum of merchandise and service categories. The radical shift of spending from brick & mortar stores to online shopping is causing a massive upheaval in retailers’ physical footprint, which looks to continue unabated.

eCommerce 103
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Bounce Rate vs Exit Rate

Canonicalized

Google Analytics can help in many ways, by telling you how your website is performing. In this article, we will be talking about Bounce Rate and Exit Rate. What they are, what differentiates them, and how these metrics can help us. Let’s see what I am talking about! What is bounce rate? A bounce happens […]. The post Bounce Rate vs Exit Rate appeared first on Canonicalized.

Article 98
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eShopWorld to hire 250 new staff

Retail Technology Review

eShopWorld, the ecommerce enabling company, will create up to 250 new high-end jobs over the next three years. The announcement coincided with the official opening of its global headquarters in Dublin, Ireland by Ireland's Minister for Education and Skills, Richard Bruton.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Website Accessibility + The ADA

Fastr

Is Your Web Content Truly Accessible to All? Since 2015, over 300 lawsuits have been filed in violation of one giant, but frustratingly nebulous, concept: website accessibility. In the height of the digital commerce age, retailers must reexamine if they are catering to their entire user base: Can a visually impaired user access your content with a. The post Website Accessibility + The ADA appeared first on Zmags.

Retail 100
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6 ways to improve cash flow for your SME business

TradeGecko

One of the toughest challenges that small to medium-sized businesses face is how to effectively handle their cash flow. According to a U.S. Bank study, approximately 82% of small businesses fail due to the poor management of their cash flow.

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Find out how your product content is performing on Amazon

Salsify

Takeaway: Today we launched a Product Content Grader that measures content effectiveness and provides actionable recommendations for your brand's product sold on Amazon. You can get a detailed report about what’s up to par and what’s not on your product page across six key categories for free. Try it now!

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From scrolling to sales: the future of mobile retailing

Retail Technology Review

By Craig Smith, VP of solutions & customer success, Amplience. Mobile retailing has become a pivotal milestone in consumer buying habits, with over half of online sales being made through mobile devices, reports IMRG.

Mobile 87
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

Jumpshot

The volume of Americans that purchased one or more of the top ten products on Amazon in February fell by nearly a quarter since January, when purchase volumes were cut by half from December. However, February’s top ten product sales were still 7 percent higher than the same month a year earlier. In contrast, UK residents’ top ten product purchases remained relatively stable, declining just a point in February, but saw a 13 percent year-over-year decline.

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Data Isn’t Always Top Dog: Preserving the Human Element of Ecommerce

Bronto

With today's deluge of data, it can be easy to lose sight of the value in the experience of the traditional marketer. But success requires a mix of both. The post Data Isn’t Always Top Dog: Preserving the Human Element of Ecommerce appeared first on Bronto Blog.

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5 Top Quotes from ‘Product Content Management: What Brands Need to Thrive in the Age of the Customer’

Salsify

Takeaway: Manual processes? Siloed teams? Wrong, inconsistent product content? If you recognize these pain points, read on. In a webinar last week, Nasry Angel of Forrester Research and Arthur Werner, Director of Global Ecommerce Projects for Harman International, shared multiple hard-earned tips for implementing an efficient, nimble product content management system.

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Peoplevox Labs launches free warehouse app for e-commerce retailers to sample

Retail Technology Review

Peoplevox, the e-commerce Warehouse Management System (WMS) provider, has announced the immediate availability of a free Android mobile app for use by any e-commerce retailer seeking greater control over their Goods In process.

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Get MACH Ready with Orium, Commercetools, and Contentstack

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Reduce costs and increase sales with efficient sales territory management

TradeGecko

Businesses define sales territories as the grouping of clients into geographical, demographic, and/or other quantifiable metrics such as sales potential and ordering history. In a 2015 survey conducted by Bridge Group , assigning territories by geography still remained the most popular method (30% of respondents) among SaaS companies.

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Are you an expert in CRO? You belong in the Conversion Vault

Omniconvert

If you are a conversion optimization specialist, you know very well two things: #1 an idea, no matter how brilliant, will be useless if you don’t have a proper strategy first. #2 it is pretty hard to come up with new, good ideas for your business or your client’s business on a regular basis. […]. The post Are you an expert in CRO? You belong in the Conversion Vault appeared first on Conversion Rate Optimization (CRO) Blog.

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Should Hudson Bay Buy Neiman Marcus? The Case For And Against.

Steve Dennis

Tuesday morning the Neiman Marcus Group reported another quarter of disappointing financial results and announced that it was going to “explore strategic alternatives.” To be sure, some of Neiman’s problems are idiosyncratic, largely owing to a botched systems implementation and a now crushing debt load taken on in a 2013 private equity buyout.

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Website Admins, It’s Time to Get Rid of The Pop-Ups

ChannelAdvisor

Of all the online trends that have appeared in the last couple of years, the one that is foremost on my most-hated list has easily been the new visitor pop-up. You know the ones. You visit a new site to read an article or read product reviews, and just when your pointer begins traveling back to the top of the screen — or you spend more than a few seconds on the page — you get a giant box that covers the screen, asking you for your email address.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.