Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. Deciding between Klaviyo vs HubSpot will depend on your business goals and needs. The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business.

Social Media 370

Social Media Customer Data Shopify Magento 370

Groove

MARCH 5, 2024

Are you trying to decide between ActiveCampaign vs Klaviyo? Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Groove

MARCH 4, 2024

The world of retail is fast-paced, and web design is the cornerstone of customer engagement. The magic of effective website design has the power to do more than just appeal to the eye. Websites crafted strategically can act as a conduit to enhance a user’s experience. The result is that you’ll boost engagement simultaneously alongside conversion rates.

Web Design 370

Web Design eCommerce Improvements Presentation 370

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck. Santiago, with a rich background in consumer goods and digital sectors, dives into Cutter & Buck's transition from a golf-centric brand to a premium lifestyle label with long-lasting, consumer-favorite products.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Groove

FEBRUARY 22, 2024

Studies show that customers still prefer to be contacted by eCommerce businesses via email. Specifically, 55% of online shoppers prefer email communication, with SMS texting clocking in at a distant second (17%). Consumers are concerned about the economy, but localized support remains strong for small businesses. Staying in touch with your customers is more important than ever.

Shopify 312

Shopify eCommerce eCommerce Platforms Customer 312

Groove

FEBRUARY 18, 2024

Filling your Shopify store with exceptional products your target audience can’t resist is really only part of what it takes to make it a fantastic success. After all, even the best products don’t sell themselves. You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates. 1.

Shopify 386

Shopify Marketing Social Media SEO 386

Groove

FEBRUARY 16, 2024

Shopify and HubSpot make for a powerful duo, allowing you to connect all of HubSpot's powerful sales and marketing features directly to your Shopify store. However, setting up this integration in a way that will maximize its capabilities is often a complicated process. To help you get started, we'll cover everything you need to know about the Shopify HubSpot integration, including the benefits that this integration offers, a step-by-step integration guide, and how Groove Commerce can help you de

Shopify 379

Shopify Live Chat Customer Data Information 379

Groove

FEBRUARY 15, 2024

Shopify stores, unfortunately, do not benefit from the old saying, "Build it, and they will come." A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. Search Engine Optimization (SEO) is one of the many different marketing methods, but the only one where customers can discover the benefits of your store simply by searching for a product or a solution.

SEO 397

SEO Shopify Blog Marketing 397

Groove

FEBRUARY 14, 2024

Shopify is a leader in eCommerce, with over $74 billion of market cap as of the 2nd quarter of 2023. As a Shopify merchant, you’re always on the lookout to continuously test and find winning strategies to gain a larger share of the pie. Other than a winning product, your marketing efforts need to be streamlined so that you can turn on the pipeline and watch the customers roll in.

Shopify 394

Shopify Management Merchant Services Events 394

Groove

FEBRUARY 13, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Ali von Paris of Route One Apparel Ethan Giffin talks with Ali von Paris of Route 1 Apparel about transforming a viral college project into a thriving Maryland pride brand. Launching with a single t-shirt tribute to a closed bar, Route 1 Apparel has grown into a diverse product line embodying state pride, from university gear to Maryland flag designs and innovative items like the Old Bay Travel Tin.

Apparel 370

Apparel eCommerce Travel Shopify 370

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Enter the realm of artificial intelligence (AI), a disruptive force that is revolutionizing the field of SEO.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Groove

SEPTEMBER 26, 2023

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. With the exponential growth of online video consumption, businesses, marketers, and creatives are continually seeking innovative ways to harness the power of this medium and make their mark in the digital landscape.

Merchant Services 195

Merchant Services eCommerce Social Media Presentation 195

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. With billions of active users engaging in constant online conversations, the challenge of standing out amidst the digital noise has never been greater. However, the advent of artificial intelligence (AI) has ushered in a new era of possibilities, offering a range of innovative tools designed to optimize social media strategies and drive digital success.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Groove

SEPTEMBER 18, 2023

T he rapidly evolving world of AI in eCommerce means that artificial intelligence tools have become indispensable for businesses seeking to optimize their operations, enhance customer experiences, and drive growth. Let's explore a range of AI-powered tools that can be used by eCommerce merchants today. From product photography and social media to video content, copywriting, email marketing, search engine optimization, and customer support, these tools offer innovative solutions to streamline pro

Merchant Services 195

Merchant Services eCommerce Jewelry Social Media 195

Groove

SEPTEMBER 5, 2023

Online stores need to catch our attention and be memorable in order to stand out. One big way they do this is through visual branding. So, what is it and why is it important? What's Visual Branding? In an eCommerce context, visual branding is a brand's unique style or online look. It includes assets like the company logo, the colors they use, the type of pictures they show, and even the fonts they choose.

eCommerce 195

eCommerce Social Media Arts Consumer Electronics 195

Groove

SEPTEMBER 5, 2023

In today's fast-paced world, automation plays a vital role in various industries, including eCommerce. However, the concept of automating tasks is not new. Throughout history, humans have constantly sought ways to simplify repetitive and menial tasks, leading to significant advancements. This introductory chapter sets the stage by delving into the history of human automation, starting with the utilization of water as a source of power and the subsequent industrial revolution.

Presentation 195

Presentation eCommerce Merchant Services Technology 195

Groove

AUGUST 30, 2023

Starting with the Basics: What is a CDP? To start, let's peel back the layers of marketing-speak and dive into what a CDP is at its core. While the term can encompass quite a lot, it's crucial to recognize that it holds various meanings across different industries and professionals. Klaviyo defines a CDP as: "A system that collects, unifies, and stores data from multiple sources at scale and makes it available for manipulation and distribution to systems of insight (such as CRM and analytics sys

Customer Data 363

Customer Data Customer Multi-channel Management 363

Groove

JULY 31, 2023

Improving productivity is a constant goal for businesses of all sizes. However, the saying, “Time Is Money” means that companies (individual employees) will need to do more, in a shorter amount of time, to increase productivity. No matter how driven and talented your coworkers may be, they don’t have a second brain or a third arm. Thankfully, there are modern solutions that present added-value to the end consumer which results in increased revenue for your brand.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Loyalty 195

Groove

JULY 5, 2023

Explore AI's role in eCommerce, from its history to practical tools for today. Harness AI for a competitive edge in your online business.

eCommerce 195

eCommerce SEO 195

Groove

MAY 15, 2023

Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. This comprehensive guide will provide an in-depth analysis of the key factors that impact eCommerce merchants, including eCommerce platforms, and explore the challenges associated with different approaches.

eCommerce 195

eCommerce Magento Merchant Services WooCommerce 195

Groove

MAY 1, 2023

Download this downloadable.PDF eBook to learn why BigCommerce is the leading platform for B2B eCommerce retailers in 2023.

BigCommerce 195

BigCommerce B2B eCommerce Download 195

Groove

MARCH 3, 2022

What Is Data-Driven Decision Making? Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. Utilizing business intelligence metrics based on company and customer data allows businesses of all kinds to make smarter decisions internally and externally.

Merchant Services 195

Merchant Services Subscription eCommerce Reference 195

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. No matter whether you’re just getting started with your eCommerce store or are a mid-market or Enterprise business with years of eCommerce experience, the tactics discussed in this guide will help you when it comes to selling consumer packaged goods online.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Groove

APRIL 29, 2022

What is SMS Marketing? It’s 2022, and people are using their cell phones now more than ever before. With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Groove

JUNE 16, 2022

What is a Modernized eCommerce Platform? Traditional eCommerce platforms are typically hosted on-premise. SaaS platforms differentiate from that model by hosting content remotely on behalf of eCommerce merchants (think BigCommerce or Shopify). On-premise platforms require a physical server that hosts and maintains a platform (think Magento). Though on-premise hosting has historically been the most common eCommerce deployment method, SaaS is the modernized solution that we encourage all merchants

eCommerce Platforms 195

eCommerce Platforms Merchant Services Shipping Costs eCommerce 195

Groove

JULY 29, 2022

The Past Early Days Originally founded in 2006, this now-monolith of an eCommerce platform had humble beginnings. When founders Tobias Lütke and Scott Lake started an online snowboarding shop, they found themselves looking for features that the platforms on the market didn’t have available. Instead of simply dealing with the issues that so many others face, they took the initiative and built their own.

Shopify 195

Shopify Merchant Services Payment Services Presentation 195

Groove

NOVEMBER 21, 2022

The History of Loyalty Programs. Shortly after the American Revolution, the first recorded example of a loyalty program was implemented. In 1793, merchants in high traffic areas faced harsh competition. In order to turn one-time purchasers into loyal repeat customers, merchants got creative. These retailers started to give customers branded copper coins, with little to no numismatic value.

Subscription 195

Subscription Merchant Services Gifts Live Chat 195

Groove

NOVEMBER 21, 2022

What are subscription bundles? Before we dive into the three major reasons why subscription bundles are changing Shopify merchant’s online strategy, we need to define what a subscription bundle is to those out of the loop. Even before we can define a subscription bundle we must define the two words that form this newly buzzing phrase. Bundles and Subscriptions - let’s start there.

Subscription 195

Subscription Shopify Merchant Services Books 195

Groove

NOVEMBER 10, 2022

Background. The team at Cordova Outdoors specializes in creating tools for outdoor-minded people to use in enjoying their trips outside. Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible. As a result, this outdoor retailer challenged Groove Commerce to optimize their existing accounts and to maximize ROAS.

Outdoor 370

Outdoor Accessories Merchant Services eCommerce 370

Groove

OCTOBER 19, 2022

The US Open is one of four international Grand Slam tennis tournaments that take place in New York every August. Having garnered a massive following in the United States and beyond, this brand has an enormous demand for merchandise and other memorabilia from tournament fans. With this in mind, the US Open team came to Groove Commerce to redesign and optimize their existing BigCommerce store before the tournament began.

Merchant Services 361

Merchant Services Arts eCommerce BigCommerce 361

Groove

OCTOBER 18, 2022

Selling products online often means wild swings in revenue generation based upon trends, seasonality or consumer sentiments. This translates to many eCommerce merchants seeing massively profitable summer or winter months. On the flip side, upwards of 75% of a business’s revenue comes from these same months. As an online retailer, you have likely asked yourself “What can I do to smooth the peaks and valleys of my online revenue?

Payments 195

Payments Food and Beverages Beauty and Health Subscription 195

Groove

SEPTEMBER 2, 2022

In recent years, consumer comfort in ordering perishable goods has exponentially increased. As eCommerce becomes mainstream in this vertical, merchants have a unique opportunity to capitalize on increased demand. In this blog, we will be describing the rules and requirements that eCommerce merchants need to follow before sending their perishables items directly to their customers’ front doors.

Shipping Costs 195

Shipping Costs Merchant Services Shipping Presentation 195

Groove

AUGUST 25, 2022

The Challenge: Elmhurst Milked was founded in 1925 as a dairy production and delivery service in New York City. This family-owned and operated brand successfully operated in its original format until 2016 when its last dairy production facility was closed. While this company no longer delivers its product in vans stuffed with ice blocks, the milk-at-your-doorstep tradition lives on in its modern form.

Subscription 39

Subscription Shopify Information eCommerce 39

Groove

AUGUST 4, 2022

What Is A Custom Delivery Date Picker? A delivery date picker is exactly what it sounds like - a widget or embedded piece of content that allows customers to specify the exact date that they would like their products to arrive. In the past, customers have been able to manually calculate when their package will arrive by subtracting the number of days that their selected shipping method will take from the date they would like the product to show up on their doorstep.

Food and Beverages 195

Food and Beverages Customer Merchant Services Shipping Costs 195

Groove

JULY 19, 2022

Doc Popcorn is a sister company to Dippin’ Dots, a brand famous for its small frozen treats. With numerous franchised retail locations across the United States, Doc Popcorn offers high-quality and freshly popped popcorn to consumers across the country. While Dippin’ Dots recently underwent a complete website overhaul, Doc Popcorn used this opportunity to revitalize its site’s appearance and functionality.

BigCommerce 195

BigCommerce Fulfillment Shipping Information 195

Groove

JUNE 28, 2022

The Challenge: Prior to working with Groove Commerce, this Athleisure client was in the midst of internal transitions when their full-time email resource left the company. This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo.

Merchant Services 370

Merchant Services Customer Loyalty Channel SEO 370