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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Retail TouchPoints

With ecommerce sites in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong and Taiwan, Zalora features a range of products from more than 3,000 brands across a categories including apparel, footwear, accessories, beauty, “pre-loved” (secondhand), home and lifestyle.

Mobile 246
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 322
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Ecommerce Segmentation vs. Personalization: Differences & Benefits

UpSellIt

Ecommerce segmentation and personalization are two independent, but complementary strategies used in the field of online retail to enhance customer experience, improve conversion rates, and drive sales. Imagine that a technology retailer sells consumer tech such as laptops, mobile phones, and accessories.

eCommerce 107
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The Future Of Retail: Exploring AI-Driven Process Automation

RetailMinded

The Multifaceted Benefits Of AI In Retail The advantages of implementing AI in retail are numerous: Personalized Customer Experience By leveraging the power of AI, retailers can provide personalized customer experiences that enhance customer satisfaction and loyalty.

Retail 97
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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Customers don’t have to have a bad experience to be dissatisfied with a brand’s online store. They just have to have a non-Amazon experience. Key Features of the Amazon Experience (and How Brands can Apply Them) So if Amazon is the standard, what do customers experience that sets the site apart?

eCommerce 139