Retail TouchPoints

APRIL 25, 2024

The retailer and tech publisher’s new partnership also will allow advertisers to share ad spaces across both ecosystems, allowing them to see the impact of their campaigns through a full-funnel, closed-loop media solution. Best Buy and CNET have a combined, unduplicated reach of 50 million unique visitors per month.

Technology 231

Technology Consumer Channel Marketing 231

Retail TouchPoints

JANUARY 29, 2024

The new network aims to connect advertisers to Planet Fitness’ more than 18.5 We are thrilled to evolve our advertising solutions to provide agency teams, media buyers and brands the opportunity to reach our more than 18 million Planet Fitness members,” said Sherrill Kaplan, Chief Digital Officer at Planet Fitness in a statement. “Our

Games 289

Games Retail Social Media Channel 289

Retail TouchPoints

OCTOBER 12, 2023

Walmart Connect , the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand and adopt the company’s evolving suite of advertising solutions. That’s why we’re making it easier for our advertisers to understand and adopt our rapidly evolving solutions.

Retail 263

Retail Omnichannel Blog Improvements 263

Retail TouchPoints

JANUARY 9, 2024

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. ad spending to increase 5.1%

Retail 290

Retail Omnichannel Channel Mobile 290

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services.

Operations 264

Operations Mobile Consumer Retail 264

Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The dual challenge of scaling “gold standard” first-party data and adjusting to the absence of cookies looms large over retail advertisers in the coming year.

Retail 264

Retail Apparel Consumer Clothing 264

Retail TouchPoints

APRIL 18, 2024

.” The explosion of retail media has been so seismic that Insider Intelligence has crowned it the “ third big wave of digital advertising” ( search advertising and social media advertising were the first two). However, major retailers like Amazon and Walmart currently capture the lion’s share of ad sales.

Retail 264

Retail Social Media Point of Sale Omnichannel 264

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google.

Shopping Carts 264

Shopping Carts Consumer Retail Marketing 264

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payments 312

Payments Payment Services Retail Channel 312

Retail TouchPoints

APRIL 19, 2023

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. A select group of CPG brands will participate in the initial beta program, with the solution slated to launch to the general market in the second half of 2023.

Retail 278

Retail Games Marketing Consumer 278

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

Presentation 263

Presentation Operations Retail Marketing 263

Retail TouchPoints

MARCH 19, 2024

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”

Merchant Services 264

Merchant Services Shopify Social Media Channel 264

Forrester eCommerce

AUGUST 9, 2022

In our 28-criterion evaluation of B2B advertising solution providers, we identified the 14 most significant ones — 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk.

B2B 39

B2B Marketing 39

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. The unique advantage of retail media, which includes access to customer transaction data, provides advertisers with reliable data, closed-loop measurement and proven performance for their ad spend. How can retailers capitalize on this shift and the emerging market opportunities?

Retail 239

Retail Customer Loyalty Technology Marketing 239

Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

Shopify 263

Shopify Apparel Games Other 263

Retail TouchPoints

JANUARY 9, 2024

Albertsons Media Collective , the retail media arm of the Albertsons Companies , has teamed up with commerce media solution Criteo to expand its onsite retail media offerings. ” To learn more about retail media, check out our full guide here.

Retail 263

Retail Supplies Operations Channel 263

Retail TouchPoints

FEBRUARY 29, 2024

Provided by LiveRamp, this clean room solution is designed to give CMX partners greater transparency, allowing them to track and attribute sales driven by Pinterest. As a result, partners and advertisers will have the robust insights they need to refine and optimize their strategies and investments.

Beauty and Health 264

Beauty and Health Technology Information Other 264

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. The aim is to offer advertisers a 360-degree view of every potential customer so they can create more streamlined targeting.

Retail 264

Retail Customer Data Channel Arts 264

Retail TouchPoints

MARCH 8, 2023

The combination of Brandcrush’s media buying capabilities with Criteo’s existing retail media solutions will create a “holistic omnichannel monetization solution,” according to Criteo. The Brandcrush platform is available globally and is currently undergoing integration with Criteo’s retail media solutions.

Retail 277

Retail Omnichannel Multi-channel Point of Sale 277

Retail TouchPoints

OCTOBER 21, 2022

After all, the walled gardens have generally been safe, and a somewhat-trustworthy channel for advertisers to connect with consumers. More than that, running advertisements and even whole campaigns across them is fairly easy. Overall, there are very few ways to optimize your advertising campaigns through these kinds of providers.

Technology 278

Technology Marketing eCommerce Consumer 278

Forrester eCommerce

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Marketing B2B Technology 369

Retail TouchPoints

APRIL 5, 2024

Paramount’s premium entertainment content consistently influences consumer shopping journeys,” said John Halley, President of Paramount Advertising in a statement. “ TV is no longer just a top-of-the-funnel awareness generator. It is a one-to-one vehicle that brings the full funnel to the living room.

Mobile 264

Mobile Consumer eCommerce Retail 264

Retail TouchPoints

AUGUST 10, 2023

Through a new partnership with Rokt , the ridesharing company has added in-app advertising to its Lyft Media advertising product suite to help brand partners drive engagement and conversions. Lyft will be bringing more personalized ads to users in the U.S. and Canada.

Blog 245

Blog eCommerce Marketing Technology 245

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 264

Merchant Services Mobile Events Presentation 264

Retail TouchPoints

AUGUST 31, 2023

Arity’s Private Marketplace Marketing Solutions can help retailers, convenience and fuel merchants and QSRs solve the challenge of personalization, helping marketers reach their best customers with the right messaging based on how, when and where they drive.

Consumer 289

Consumer Customer Marketing Retail 289

Retail TouchPoints

APRIL 9, 2024

This assistant will aim to provide a broad array of solutions to support employees in stores with things like finding internal Best Buy company resources or pulling up specific product guides to help associates better serve Best Buy customers. ”

Customer 290

Customer Subscription Customer Experience Technology 290

Retail TouchPoints

SEPTEMBER 13, 2022

‘s retail media advertising business, Kroger Precision Marketing (KPM) , has teamed up with sell-side advertising platform Magnite to expand its media offerings into the realm of connected and online TV. Magnite currently reaches 80 million CTV households in the U.S. and nine out of 10 viewers of ad-supported TV.

Omnichannel 262

Omnichannel Supplies Retail Improvements 262

Retail TouchPoints

MAY 18, 2023

The promotional ads test will launch for select advertisers in the U.S., The lead ad solution are designed to become more dynamic by allowing marketers’ question and answer forms to be updated based on how people respond. UK, Canada and India. For example, the question “What degree are you interested in?”

Consumer 301

Consumer Information Marketing Management 301

Retail TouchPoints

APRIL 4, 2024

“Retail media did in five years what took Google 14 years, but at 14 years in — when Google reached this level of investment — the Google platform was really good,” said Jeffrey Bustos, VP of Measurement Addressability Data at the Interactive Advertising Bureau (IAB) in an interview with Retail TouchPoints.

Retail 278

Retail X-cart Banking Definition 278

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Retail 287

Retail Social Media Apparel Omnichannel 287

Retail TouchPoints

OCTOBER 25, 2022

update in 2021 drastically shifted the advertising landscape, requiring apps to ask permission before tracking users’ activity across other apps and websites. Though Apple’s decision came as a relief for a swath of users, it simultaneously caused a disruption for advertisers. Apple’s iOS 14.5 privacy changes.

Channel 278

Channel Accessories eCommerce Consumer 278

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

Omnichannel 315

Omnichannel BigCommerce Retail Social Media 315

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The new Uber Eats advertising offerings are being powered by Criteo ’s Commerce Media Platform.

Food and Beverages 298

Food and Beverages Payments Technology Consumer 298

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Segment brands by their familiarity with retail media, sales rank, advertising budget and potential to grow sales.

Retail 304

Retail Demo Mobile Management 304

Retail TouchPoints

JANUARY 12, 2024

Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format. A number of those advertisers also are signed on to participate in the Gateway Shop beta, including Unilever.

Mobile 277

Mobile Consumer Other Retail 277

Retail TouchPoints

JANUARY 8, 2024

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The smart cart ads will bring the kind of personalized, dynamic advertising traditionally only seen online into the physical aisles of the grocery store. . Image courtesy Instacart.

Retail 162

Retail Shopping Carts Omnichannel Recommendation 162

Retail TouchPoints

JULY 14, 2023

Albertsons Media Collective announced on LinkedIn that it has teamed up with digital advertising solution Kargo Commerce (formerly StitcherAds) and Meta to bring those same weekly ads and promotions to consumers on Meta’s social media platforms. In the U.S.

Social Media 244

Social Media Consumer Marketing Retail 244