article thumbnail

Klaviyo CDP: Revolutionizing Customer Data Platforms for Enterprise Brands

Groove

Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. The Shortcomings of Legacy CDPs Previous customer data platform offerings, although innovative at launch, were often limited in scope and functionality. It's about leveraging that data to its fullest potential.

article thumbnail

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The solution also includes a proprietary value-tracking capability.

article thumbnail

The Cybersecurity Impact of PCI DSS 4.0

Retail TouchPoints

provides guidance toward a stable foundation of cybersecurity best practices that protect critical customer data from new and emerging threats, retailers should build upon these requirements to move from a reactive to a proactive cybersecurity approach. While PCI DSS 4.0 Changing Tides of PCI DSS 4.0 Prioritization is required by 6.3

article thumbnail

How Funnel differs from a customer data platform (CDP)

Funnel.io

Smart marketers respect the importance of good data. But among all the tools that offer solutions fo r data management and analysis, it can be difficult to understand the roles that different types of tools play in a data stack.

article thumbnail

Using Prebuilt Data Models? You Should Be

Retail TouchPoints

In data engineering, one might equate individual data elements along with their semantic meaning, labels and metadata as the buildable “bricks,” with analytical or behavioral models landed in a data warehouse, ready for visualization or orchestration as the finished sets.

Toys 230
article thumbnail

How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.