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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

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How to Use Customer Analytics the Right Way (and Why It Matters)

Smile.io

Customer analysis tells you who your customers are and what influences their decisions. Key metrics related to your customers can give you critical insight into why your sales figures are in their current state. Customer analytics helps you make informed business decisions that are influenced by the choices your customers make.

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

In the fiercely competitive retail landscape, the strategic use of retail analytics insights stands as a beacon for businesses aiming to surge ahead. Retail analytics insights have morphed into a critical tool for decision-makers, striving to foster growth and customer loyalty.

Retail 41
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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

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How Smart Retailers Use Data And Analytics To Optimize Margins 

Dynamic Action

Limited competitive coverage, profit data and customer data is restricting growth. Retailers are now looking to data and AI more than ever before to aid in decision making to ultimately improve sales revenue, margin and market share. Smart retailers leverage a platform that does it all.

Retail 62
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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

In this article, we’ll explore insightful sources of ecommerce data and discuss the various types of analytics and reports. But first, let’s look a little deeper into the vast benefits of making data-driven decisions in your business. Where can you improve? Which channels do they prefer to be reached on? At what times?

eCommerce 148