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Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads

Retail TouchPoints

Build-A-Bear Workshop has deployed a new cloud-native, mobile-first POS and customer engagement solution in 450 stores across the U.S., Canada and the UK, with plans to roll out the technology in additional geographies over the next year.

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How to Choose The Right Analytics Agency

Kissmetrics

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. 6 Characteristics That Make a Great Analytics Agency.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Increasing personalization using the power of analytics

iVend

There’s one approach that is proven to work to engage customers, enhance their experience and increase spend – and that’s personalization. iVend helps retailers iVend helps retailers to capture and analyse customer data. Read how our analytics system helps retailers with personalization.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers.

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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. Why All the Fuss About Ethical Website Analytics?