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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Retail TouchPoints

In other words, DDA based on machine learning is now the recommended and default model. The choice to include first-click in the list of deprecated rules-based attribution models is a good example of the double-edged sword that is ceding control to services like Google Analytics or Google Ads. This is a significant downside.

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The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user behavior and helps drive informed decisions. Identifying Legitimate GA4 Tracking Issues Accurate tracking in Google Analytics 4 plays a pivotal role in gaining valuable insights about user behavior, conversion rates, and revenue sources. Register now.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

(Photo courtesy Amazon Accelerate) Warehousing, fulfillment and delivery through FBA, which now extends beyond orders made on Amazon to orders made on sellers’ DTC sites with Buy with Prime. Sellers also can benchmark the response to their products against those of other sellers in the same category and identify areas for improvement.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. It has to be cross-channel.