Remove Apparel Remove Consumer Remove Customer Experience Remove Merchant Services
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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

SMS marketing stands for Short Message Service 一 or text messaging. Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent. Inboxes are now cluttered with promotional emails from brands, and many consumers are subscribed to dozens of email lists.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In this second installment, we will dive deeper into the world of dropshipping, and explore some of the best tips and strategies for successfully dropshipping fashion and apparel products.

Apparel 130
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. this year alone, representing approximately 21% of the total women’s apparel market. Retailers need to realize consumers don’t want to be excluded or labeled differently to their peers because of size.

Consumer 289
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. Doubling down on merchants outside of China. The very next month Temu debuted in the U.S.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). The return to offices and social events is inspiring consumers to level up their wardrobes and focus more on apparel and footwear.

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#RIC21 Provides 8 Real-World Answers to the Question ‘What do Consumers Really Want?’

Retail TouchPoints

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? According to a report from Shopify, merchants see a 250% increase in conversions when using 3D product image models instead of 2D images.

Consumer 251
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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

In the wake of COVID-19, returns are receiving serious (and necessary) attention for several key reasons: Retailers are spending more processing returns in stores. During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty.