Remove apps categories checkout
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Stimulating Impulse Purchases When the Thrill is Gone

Retail TouchPoints

Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. For example, a candy brand can still put that enticing display up in stores, but it can also target lapsed shoppers online through mobile shopping apps, using first-party data to identify previous buyers of that candy.

Mobile 203
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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

One big reason is that the nature of holiday shopping — with many consumers shopping for others and making purchases across multiple categories — gives retailers a golden opportunity to impress, and possibly retain, new customers. That’s why retailers focusing on EX are building mobile apps.

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Pinterest Acquires THE YES, Expands ‘Taste-Driven Shopping’ Efforts

Retail TouchPoints

Although Pinterest plans to sunset THE YES site and app once the transaction closes, the goal is to implement a more integrated and evolved shopping vision. In fact, the company noted that THE YES brand connections and shopping roots can “potentially be applied” to other categories on Pinterest such as home, beauty and food.

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Petco Launches New Digital Offerings, Same-Day Delivery

Retail TouchPoints

Petco has debuted a host of new digital offerings including a newly redesigned website, an enhanced Petco app experience, new online tools for pet parents and no-fee same-day delivery, available nationwide in partnership with DoorDash. “They want deeper, richer experiences, as well as more convenient ways to shop.”.

Books 279
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Next Phase of Wish Turnaround to Focus on Reducing Shipping Costs

Retail TouchPoints

As discount shopping app Wish continues its comeback effort , parent company ContextLogic outlined its plans for 2023 at a summit for its merchants — including a major overhaul of the platform’s shipment pricing structure in order to bring down shipping costs for customers.

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Crate & Barrel, Walmart, Wayfair Among First Retailers to Deploy Pinterest Home Décor AR Try-On

Retail TouchPoints

The expansion of its AR visualization tech into the home décor category is critical to the platform’s social commerce ambitions : nine out of every 10 Pinners use Pinterest for home décor research and inspiration, and the company reports that Pinners are 5X more likely to purchase from try on-enabled Pins than standard Pins.

Retail 273
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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. Forever 21 one-click checkout with Bolt.