Stimulating Impulse Purchases When the Thrill is Gone
Retail TouchPoints
AUGUST 28, 2023
Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. For example, a candy brand can still put that enticing display up in stores, but it can also target lapsed shoppers online through mobile shopping apps, using first-party data to identify previous buyers of that candy.
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