Pivotree Blog

MARCH 4, 2024

The heavy-duty and automotive aftermarket industry is vast and complicated. Mastering the heavy-duty and automotive aftermarket requires you to go the extra mile to make sure your customers get the right information to make a buying decision — information that is complete, consistent, accurate, and reliable. Let’s face it.

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Fastr

JULY 20, 2018

According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. The post 7 Fast and Furious Ways to Rev-up Automotive Customer Conversions appeared first on Zmags. With their […].

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Pivotree Blog

NOVEMBER 17, 2023

A robust data strategy is the key to staying ahead in the fiercely competitive automotive aftermarket. The digital landscape has transformed the way customers research and purchase auto parts, with online channels driving a $69 billion USD industry in 2022, that is projected to grow by 13.8%

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Retail TouchPoints

AUGUST 8, 2023

Designed to make the car-buying experience more customer-centric, the Porsche Studio offers an alternative to the traditional dealership experience by emphasizing pricing transparency, simplicity and personalized touch points. Click here to see a 360-degree panoramic view of the San Diego store.

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Pivotree Blog

SEPTEMBER 12, 2023

(TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions, invites automotive industry leaders to an exclusive live webinar titled “Shifting Gears for Automotive Aftermarket Sales Excellence,” hosted by Pivotree in partnership with Syndigo.

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Forrester eCommerce

JULY 21, 2020

We know it’s a bad idea to pay employees for achieving customer experience (CX) metric targets. Yes, in the automotive industry: the industry […]. But how can companies move away from that practice if they’re already doing it?

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Pivotree Blog

OCTOBER 5, 2023

Back then, one wouldn’t have imagined digital commerce going as mainstream as it is today, let alone the automotive aftermarket industry going digital. The thing is, customer expectations matter, whether it’s the automotive aftermarket or any other industry. When customers get exactly what they want, returns are minimized.

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Digital Doughnut

MAY 6, 2022

Automotive (micro) chips and (sales) dips: How the latest trends in marketing automation can help the automotive industry bounce back.

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Retail TouchPoints

AUGUST 3, 2023

Online automotive retailer Carvana is launching same-day delivery for car orders. Carvana will also pick up older vehicles if the customer is selling or trading in. Customers have already come to expect the ease, transparency and convenience of online ordering and financing from Carvana. in the coming months.

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Forrester eCommerce

SEPTEMBER 5, 2018

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk.

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365 Retail

NOVEMBER 28, 2022

In the automotive market, the last few years have been characterised by huge amounts of technological disruption. A build-to-order model involves the customer specifying what’s required, right down to the trim and the colour. The post Is the Automotive Industry Moving Towards a Build-to-Order Market?

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Forrester eCommerce

DECEMBER 5, 2018

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption.

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Forrester eCommerce

OCTOBER 17, 2018

Volkswagen’s recent announcement to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts transportation leaders are taking to position themselves as customer experience leaders.

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Whisbi

AUGUST 2, 2019

Two forces are shaping the future of automotive retail. The other is the customer trend of accessing vehicle information across media and devices. An engaging digital experience is a new imperative in automotive retail. Increasing vehicle complexity means customers need more assistance than before.

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Retail TouchPoints

NOVEMBER 24, 2021

Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a successful pilot program earlier this year. The AutoZone Media Network will offer brands targeted, personalized marketing campaigns leveraging the retailer’s first-party data from loyalty and CRM customer profiles.

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Frooition

MARCH 26, 2019

Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work. It’s common for automotive parts sellers to find they’ve become so focused on this journey, that they’ve neglected the importance of their brand. But brand is essential for automotive parts retailers.

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Retail TouchPoints

MARCH 17, 2023

The automotive retail industry — comprised of those that sell automotive parts and accessories — will become more customer-centric and create a less painful retail experience with NFTs. The “invitation only” exclusivity pairs like-minded customers who can network. This approach will improve customer loyalty and retention.

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Whisbi

FEBRUARY 2, 2018

Now that a growing part of the customer journey occurs online ( 81% of buyers now conduct online research before making a purchase decision), Automotive organizations face increasing pressure to become digitally innovative if they are to remain competitive and relevant.

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Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

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ChannelAdvisor

AUGUST 31, 2020

This well-known global tech company produces specialized electronic equipment for the automotive, marine, recreational vehicle and powersports industries. THE CLIENT. It’s been creating high-quality products for several decades , always with the goal of making lives easier and keeping people safe.

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Whisbi

JANUARY 19, 2016

Automotive retailers now actively embrace new innovative technologies. The IT and automotive industries, in spite of all their differences, still have one thing in common. Together they are creating exciting customer experiences, presenting the industry’s latest cutting edge designs and truly innovating automotive retail.

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Etail Solutions

SEPTEMBER 3, 2019

Fuse5 Automotive Software (FAS) is a true cloud business management software specifically designed for the automotive aftermarket. The FAS platform includes POS, inventory and rebate management, custom reporting, CRM and back office functionality.

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Retail TouchPoints

AUGUST 15, 2023

From the moment they choose a product to the moment they walk out of the store with their shiny new gadget in hand, the customer never has to walk very far in between either of these actions. Your customers have a problem; show them how your brand is going to solve it. Niki Lau is Creative Lead at the digital marketing agency Banc.

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Retail TouchPoints

JUNE 27, 2022

Automotive aftermarket parts retailer Advance Auto Parts has opened a 45,000-square-foot “super hub” flagship location near downtown Los Angeles as part of the company’s Western U.S. expansion, which includes 22 new stores in the L.A. Adding to its 4,687 stores across the U.S. Pairing that with the more than 7.6

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Salsify

JUNE 7, 2021

At Energizer , one of the world's largest manufacturers of consumer batteries, lighting, and automotive, we understand that the quality of customer experiences drives our brands across all touchpoints. ." — Jordan Rosenbaum, Associate Manager of Ecommerce Content and Syndication, Energizer.

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Retail TouchPoints

MARCH 13, 2024

The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and department store industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. However, not all customers behave the same.

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ChannelAdvisor

OCTOBER 24, 2018

Editor’s note: This post includes insights directly from an automotive seller using the ChannelAdvisor platform. To find out, we turned to a ChannelAdvisor customer that’s successfully selling in one of the most challenging categories of all: automotive and powersports. An In-Depth Q&A With Automotive Seller 1 Factory Radio.

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Retail TouchPoints

OCTOBER 5, 2020

The 360-degree customer view is the Holy Grail of today’s retail industry. Customers are more willing than ever before to share their data if they are confident it will enhance their experience. Essentially, this all comes down to customer analytics. How can retailers deliver on this added value?

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Groove

OCTOBER 18, 2022

Simply setting up a generic subscription program without providing increased value to your customers is a great way to fail. If your local coffee shop offers a subscription program that ultimately costs the same as purchasing a coffee every day, customers rightly feel that there is no incentive to sign up.

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ChannelAdvisor

AUGUST 31, 2020

This well-known global tech company produces specialized electronic equipment for the automotive, marine, recreational vehicle and powersports industries. THE CLIENT. It’s been creating high-quality products for several decades , always with the goal of making lives easier and keeping people safe.

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Retail TouchPoints

APRIL 20, 2022

Understanding the buyer, their needs and why a consumer would choose owning an EV over a regular vehicle is the first step to engaging the customer. A recently published automotive study by Deloitte states that most consumers would still prefer an in-person experience to purchase their next vehicle over going through a virtual process.

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Pivotree Blog

MARCH 6, 2024

“Pivotree is proud to have played a key role for the last five years in supporting TruckPro’s digital transformation leadership within the heavy-duty automotive sector,” said Sam Russo , Practice Director of Automotive and Heavy Duty at Pivotree. They get the products to customers the way they want them and when they want them.

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Retail TouchPoints

JUNE 17, 2022

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In If you are not meeting the customer on one of these channels your message isn’t getting to them effectively. Our clients demand transparency.”. has leaned into ecommerce. Healey Bros.

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Pivotree Blog

SEPTEMBER 27, 2023

It was a momentous occasion where automotive aftermarket industry leaders, professionals, and advocates converged to discuss critical issues facing our industry. A Unified Voice The automotive aftermarket industry came together as a unified voice during the Summit, reinforcing that the Right to Repair Act is not a partisan issue.

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365 Retail

APRIL 15, 2024

We anticipate further growth in the beauty, medical, and wellness sectors throughout this year, as we continue our commitment to creating best in class destinations and exceptional customer experiences.” In 2025, two new flagship Sports Direct stores featuring innovative customer experiences will debut at both Westfield locations.

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Retail TouchPoints

JUNE 3, 2021

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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Retail TouchPoints

AUGUST 28, 2020

Last September, Amazon inked a deal to buy 100,000 custom-built electric vans for its U.S. They will be manufactured by startup electric truck maker Rivian Automotive Inc., in which Amazon invested $700 million. Rivian expects to deliver the first 10,000 EVs for Amazon by 2022.

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