RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. It has to be cross-channel.

Multi-channel 220

Multi-channel Retail Customer Experience Customer Data 220

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. Contextual. Personalized. – The pace of consumer behavior change has mutated this year as a […].

Channel 251

Channel Management Consumer Marketing 251

Retail TouchPoints

JUNE 9, 2022

According to research conducted by Genpact and MIT, CGR companies with Chief Information Officers (CIOs) who have invested in advanced analytics, customer experience (CX) and cloud processing and storage could see earlier and better results. Spotlighting the Customer Experience (CX). And it doesn’t stop there.

Consumer Goods 220

Consumer Goods Consumer Retail B2C 220

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. This is especially true for many B2B businesses who previously never had digital channels.

B2C 148

B2C B2B Technology Channel 148

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 73

Consumer B2C Merchant Services Omnichannel 73

GetElastic

JUNE 2, 2023

With a headless architecture, your brand can create compelling commerce experiences by choosing your preferred content management system ( CMS ), digital experience platform DXP, and other technologies such as Angular or React front-end frameworks. Headless commerce provides a flexible way for businesses to approach eCommerce.

Magento 147

Magento B2C B2B BigCommerce 147

Retail TouchPoints

JANUARY 31, 2023

Microsoft , Google, Facebook and others invest many millions of dollars in driving consumer experience. Each uses bespoke interactive technology to engage key customers, tell unique stories and cement their position as the home of visionary tech. Fast forward to today and tech giants are leading the way.

Technology 276

Technology B2C Consumer Social Media 276

Groove

MARCH 24, 2022

Agencies have access to innovative technology that makes it easier for your business to do business. Our BigCommerce designers are knowledgeable on how to grow BigCommerce businesses, with over 11 years of BigCommerce agency experience. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX.

eCommerce 151

eCommerce B2B Toys B2C 151

Retail TouchPoints

OCTOBER 5, 2021

If you want to enhance your customer experience and increase customer loyalty, you need to offer consumers the option to connect via their preferred method of communication. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 245

Omnichannel Customer Loyalty B2C B2B 245

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly.

Customer 250

Customer B2C Social Media Improvements 250

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies is headless commerce. These technologies can also automate back-end processes like inventory management and order fulfillment.

Payment Services 147

Payment Services Payments Social Media Mobile 147

GetElastic

SEPTEMBER 1, 2021

Consumers are looking for convenience in their ecommerce experience - fast and free shipping. While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.

B2B 147

B2B eCommerce B2C Payment Services 147

GetElastic

MAY 13, 2019

It’s no longer about just providing a product or service; the experience brands and businesses deliver to their consumers has become the epitome of what deems success today. And as businesses continue to evolve what their customer experience (CX) strategy should look like, they often look towards the experts for those answers.

Telecommunications 150

Telecommunications B2C Customer Experience B2B 150

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This artificial intelligence technology helps to: Predict a customer's next purchase date.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Kibo

SEPTEMBER 30, 2022

Whether inflation is set to come down or remain high for the foreseeable future, B2B companies should continue to invest in technology that will transform their business, helping them drive success long-term. Why B2B companies should continue to invest in eCommerce technology during an economic downturn.

B2B 71

B2B B2C Multi-channel eCommerce 71

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Seamless Customer Experience Wins.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

365 Retail

APRIL 4, 2024

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. If this digital marketing channel is to be leveraged correctly, then retail-based digital expertise is needed to provide business with a competitive edge.

Multichannel 59

Multichannel Merchant Services Retail Supplies 59

Optimizely

MAY 15, 2018

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. What’s Next: Social.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Optimizely

DECEMBER 12, 2017

As a B2C marketer, what’s your biggest challenge in terms of reaching and engaging this audience effectively? As technology keeps evolving at such a rapid rate, we are constantly adapting how we engage our customers. How do you create a more personalized and custom experience for your buyers?

eCommerce 300

eCommerce Outdoor B2C Social Media 300

PFS

DECEMBER 6, 2017

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. But to their detriment – perhaps even downfall ─ not all brands have adapted to this new buyer-driven, technology-centric landscape. Many manufacturers struggle with channel conflict.

Channel 56

Channel B2B Multi-channel B2C 56

Forrester eCommerce

DECEMBER 20, 2019

But as digital channels proliferate, the cost, complexity, and demand for media’s measurability have driven the emphasis to marketing technology. Brands and agencies have always placed creativity at the heart of advertising.

Channel 317

Channel Technology Marketing Customer Experience 317

GetElastic

OCTOBER 16, 2019

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively.

B2B 150

B2B Customer Data B2C Technology 150

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. Examine Your Marketing Technology Stack.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 228

B2C Marketing Technology Customer Data 228

Optimizely

JUNE 29, 2017

While Razorgator continually goes the extra mile to deliver superior customer experience and support, their veteran marketing team knew that in order to maximize growth, they needed to understand why and how their customers are buying, engage them in real-time with more personalized content, and coordinate communications across channels and devices.

B2C 150

B2C Events Channel Customer Data 150

GetElastic

NOVEMBER 26, 2018

  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

Kibo

JULY 24, 2020

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. This year, Digital Commerce 360 found that more than 60% of the Top 1000 retailers use an ecommerce platform, and that 46% say it’s a top-three technology. Personalization does.

eCommerce Platforms 117

eCommerce Platforms Payment Services Payments eCommerce 117

GetElastic

DECEMBER 16, 2021

This holistic approach of Composable Commerce helps businesses translate their investments in modern MACH-based technologies into business value. Company Overview: Commercetools is the world’s leading platform for next-generation B2C and B2B commerce. Can all commerce platforms support a “headless” approach? Commercetools.

Magento 113

Magento B2C Merchant Services B2B 113

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Some of these brands are brand new to the space. CruiseMaster.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Kibo

JUNE 18, 2014

How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World Given the accelerating pace of technology innovation, consumers have more purchasing options than ever before — in-store, online, mobile, overnight shipping and ship-from-store, to name a few.

Channel 62

Channel Retail B2B B2C 62

Kibo

JANUARY 15, 2023

After years of weak performance and increasing demand from shoppers for seamless customer experiences, Molly Langenstein, Chico’s FAS CEO and President, stepped in and embarked on a three-year vision. “We Part of that plan was switching to a modular, composable eCommerce solution to deliver seamless customer experiences.

Shipping Costs 62

Shipping Costs Customer Experience Fulfillment Technology 62

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. Microservices facilitate good customer experiences in a few ways. Build engaging shopping experiences. That translates to speed, convenience, and friendly human service.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62