ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . What challenges do B2B companies face as they move more of their business online? How can B2B companies overcome these challenges?

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . What challenges do B2B companies face as they move more of their business online? How can B2B companies overcome these challenges?

Multichannel 95

Multichannel B2C B2B eCommerce 95

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

Forrester eCommerce

MAY 8, 2023

CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.

B2C 368

B2C Customer Marketing 368

Optimizely

SEPTEMBER 18, 2018

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. But it paid off, as the company sold 50,000 pieces of luggage in its first year and is already turning a profit. But it is possible!

B2C 261

B2C Fashion Magazine Jewelry 261

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Social Media 290

Social Media B2C B2B Customer Data 290

Optimizely

DECEMBER 11, 2018

The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. Prior to Mizzen+Main, Lindsey ran her own successful graphic design company. Patrick Suter of BESTSELLER.

B2C 150

B2C Webinar Marketing Apparel 150

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Furniture design company Design Within Reach got really creative with its email-based online competition. No, that’s not a typo. Build a relationship with contest entrants.

B2C 210

B2C Social Media Clothing Channel 210

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91

B2C eCommerce Travel Consumer 91

GetElastic

NOVEMBER 9, 2021

Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. Cost savings is more on the minds of B2B organizations; in fact, according to the survey, almost three times as many B2B companies cited it as a motivator versus their B2C counterparts.

B2C 146

B2C B2B Customer Retention Subscription 146

Retail TouchPoints

JUNE 15, 2021

have agreed to a merger that will turn Boxed into a publicly traded company. Boxed’s ecommerce platform, which the company calls a ”curated, mobile-first, basket-building shopping experience,” is available for both B2C and B2B customers. Online grocery shopping platform Boxed and Seven Oaks Acquisition Corp.

B2B 288

B2B B2C eCommerce Platforms Mobile 288

Kissmetrics

SEPTEMBER 29, 2020

So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values.

Social Media 331

Social Media Marketing B2B eCommerce 331

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. A number of companies are successfully adapting to the reality that retailers may not be the best way to reach buyers anymore. But should your GPG brand start selling direct-to-consumer?

B2C 170

B2C Consumer Shipping Costs Supplies 170

Kissmetrics

JULY 8, 2021

Far from just a customer-facing app, it has a lot to offer e-commerce companies. Why Should E-Commerce Companies Use BrickSeek? Ways E-Commerce Companies Can Use BrickSeek to Increase Revenue and Sales. Just because you sell products to consumers doesn’t mean you’re solely a B2C business. What Is BrickSeek?

eCommerce 316

eCommerce Shipping Costs Information B2C 316

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps.

BigCommerce 195

BigCommerce B2B B2C Customer Retention 195

Optimizely

JULY 18, 2018

Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and But wait, B2B? and much more. READ THE INTERVIEW.

B2C 150

B2C B2B Marketing BigCommerce 150

RTP blog

APRIL 26, 2018

In some cases, companies that function as both retailers and wholesalers, and that seek to excel in both areas, can leverage practices on the retail side to benefit their B2B operations. As many as 75% of B2B companies have customers who have asked if they can purchase from them online , according to a survey from Sana Commerce.

B2B 150

B2B B2C Magento eCommerce 150

GetElastic

APRIL 8, 2021

B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases. Unfortunately, many companies don’t do their due diligence ahead of launching an ecommerce initiative. By 2020, that number is projected to eclipse $1.2

B2B 148

B2B eCommerce B2C Payment Services 148

Forrester eCommerce

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

B2B 195

B2B B2C Consumer Marketing 195

TradeGecko

JULY 27, 2020

In line with the robust and growing eCommerce market in the UK, third-party logistics (3PL) companies are increasingly offering solutions designed specifically for B2C and B2B businesses that trade online.

B2C 123

B2C B2B eCommerce Marketing eCommerce 123

Kibo

SEPTEMBER 30, 2022

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow. How will the economic downturn impact B2B companies?

B2B 71

B2B B2C Multi-channel eCommerce 71

Forrester eCommerce

FEBRUARY 26, 2020

Leaders are using the term “company values” with such force and frequency that it’s hard not to toss it into the infamous camp of marketing buzzwords. Google data shows that “company values” as a search term is twice as popular today as it was in 2015. Talk of company values is not to be dismissed […].

Marketing 289

Marketing Customer Experience B2C Customer 289

Forrester eCommerce

JANUARY 11, 2022

Cigna Health, Coca-Cola, Facebook, Mercedes, Philips, Planet Fitness, and Walmart each ran agency reviews in 2021 resulting in hiring a global marketing company to manage creative, […].

Marketing 195

Marketing Management B2C 195

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Retail TouchPoints

MARCH 19, 2024

I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Bryan Karas is the Founder and CEO of Playbook Media , a full-service digital marketing agency that works with clients in B2C, ecommerce and B2B.

B2C 261

B2C Multi-channel B2B Marketing 261

Kissmetrics

SEPTEMBER 24, 2020

The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business? What are the characteristics of a great AdWords company?

PPC 206

PPC SEO Multichannel Social Media 206

Omnisend

JANUARY 10, 2024

Reading Time: 10 minutes Run a simple search and you’ll find hundreds of WordPress development companies and agencies offering professional help. Sorting through these myriad options makes finding a reliable company a painful task. Their portfolio includes working with multiple companies with high-traffic websites.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Forrester eCommerce

JULY 13, 2022

This statement is at the core of a defining principal at my former employer, Mars, and the spirit of this idea is similarly at the core of many B2C companies’ operating philosophies. “The consumer is our boss.”

B2C 195

B2C Customer Marketing Operations 195

Kibo

APRIL 8, 2020

To butcher an old saying, it’s the agile company that gets the worm. With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? With so many people at home, book sales are having a moment.

Books 108

Books B2C B2B Social Media 108

Forrester eCommerce

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 325

B2C B2B Customer Loyalty Customer Experience 325

Forrester eCommerce

SEPTEMBER 18, 2020

They’re a complex ecosystem, and no […].

Events 491

Events B2C Other Retail 491

Retail TouchPoints

SEPTEMBER 8, 2023

Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement.

Fashion 257

Fashion B2C B2B Customer Experience 257

GetElastic

DECEMBER 10, 2018

B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases. Unfortunately, many companies don’t do their due diligence ahead of launching an ecommerce initiative. By 2020, that number is projected to eclipse $1.2

B2B 156

B2B eCommerce B2C Payment Services 156

Forrester eCommerce

JULY 13, 2020

On Wednesday, July 15, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day and test out the real experiences that their brand delivers to customers.

B2C 281

B2C B2B Customer Customer Experience 281

Forrester eCommerce

AUGUST 19, 2020

The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021. Many companies, especially those in hard-hit industries like travel and fashion retail, were […].

Marketing 289

Marketing B2C Travel Fashion 289

Retail TouchPoints

JUNE 11, 2020

Research conducted by Forrester Consulting for Bloomreach, reported in The State of Commerce Experience , found that almost 80% of B2C and B2B customers have abandoned intended purchases because sites did not provide easy navigation, relevant search results or clear product information.

eCommerce 154

eCommerce B2B Toys B2C 154