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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. It’s incredibly hard to authentically and organically build up brand loyalty. We hope you can learn a few lessons about brand loyalty and apply them to your own business. But it is possible!

B2C 261
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. A number of companies are successfully adapting to the reality that retailers may not be the best way to reach buyers anymore. But should your GPG brand start selling direct-to-consumer?

B2C 170
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How B2B Companies are Preparing For an Economic Downturn

Kibo

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow. How will the economic downturn impact B2B companies?

B2B 71
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies. Utilizing data feed management platforms such as Feedonomics , a BigCommerce company, can enhance product visibility, boost conversions and improve your return on ad spend, leading to better performance and streamlined operations.

B2B 237
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CX Reality Day: What Will You Discover?

Forrester eCommerce

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 327
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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!