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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250
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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 260
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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Below we’ve highlighted 13 automotive brands that are focused on creating exceptional customer experiences by designing ecommerce sites that drive sales, revenue, and market share. CruiseMaster.

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How Razorgator Increased AOV With Segmentation and Dynamic Content

Optimizely

It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value. Razorgator is a Zaius customer that was seeking to drive AOV. Razorgator is based in California, has over 1 million customers, and has sold over 3.5

B2C 150
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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

This strategy is a hallmark of brands looking to: Build community and customer lifetime value through their owned website rather than through a marketplace like Amazon. Nurture customers through a longer buying cycle. And you’ll need a whole lot more than just a checkout experience. You’ll need a full funnel customer experience.

eCommerce 365
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Customer Fulfillment is Key to Building a Top-Shelf Furniture Company

Kibo

Customer Fulfillment is Key to Building a Top-Shelf Furniture Company Started in 1995, OFM has evolved into one of the country’s leading sellers of office furniture for general businesses, schools, government offices and hospitals. Since we sell to businesses, we understand that our customers don’t have a lot of time to spare.”