Kissmetrics

OCTOBER 8, 2020

For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. I highly recommend having various themes and topics to cover each month, especially for brands catering to different buyer personas.

Marketing 363

Marketing Social Media Document Article 363

Ecommerce Platforms

SEPTEMBER 16, 2019

More often than not, an online business operates in the same fashion as brick and mortar stores. The Keyword planner helps you make good strides for your B2C website. I'd recommend Shopify to a newbie who's not alive to any coding skills. I'd recommend this channel if you really want to boot up your SEO. ActiveCampaign.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

BigCommerce

OCTOBER 31, 2017

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs. ONYCHEK is a great example of a niche fashion brand serving hard-to-find communities.

eCommerce 839

eCommerce Shipping Costs Beauty and Health B2B 839

Ecommerce Platforms

AUGUST 17, 2022

The drag-and-drop editor makes it easy to customize your website without any coding knowledge, and there are even SEO recommendations to help you rank online. There’s a free version of the HubSpot CMS Hub available, with access to basic SEO recommendations, managed cloud hosting, blogging, and a drag-and-drop editor.

Management 104

Management Payment Services Magento SEO 104

Optimizely

JULY 31, 2018

Where to start: Remembering Kate Spade — A look back on how the popular designer and trailblazer found her feet in the fashion industry. We’ve already recommended the official Shopify podcast, but if you’re using Shopify in any capacity, it’s worth downloading the unofficial version as well. Especially recommended for Shopify users.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Email Audience

MAY 12, 2022

B2C marketers rely more on demographics, like age, location, relationship status, and income. For example, BMW entered into a partnership with the fashion brand Louis Vuitton. As such, if they agree to recommend your company to their followers, you might be looking at an influx of potential clients. Who Is Your Ideal Client?

Customer 59

Customer Social Media B2C Webinar 59

Pivotree Blog

JUNE 17, 2022

In fact, Nikki notes that, after friends and family, influencers are Gen Z’s preferred choice for product recommendations. To illustrate this point, Elizabeth talks about a fashion retailer that built a manufacturing facility in South Africa. One of the ways they conduct research is by following social media influencers.

eCommerce 52

eCommerce Webinar Social Media Supplies 52

Ecommerce Platforms

JANUARY 12, 2021

Fashion shoppers at a Next-Gen store can try out outfits by standing in front of a VR smart mirror. Shoppers also prefer you know their purchase history and recommend products based on past buys. The pros of using the NetSuite retail platform include: It supports multiple business models (B2C, B2B, or D2C) on one system.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Optimizely

DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. …and much more.

Customer 300

Customer eCommerce B2C Fashion 300

Kissmetrics

NOVEMBER 13, 2018

the majority of your YouTube traffic will come from “suggested” and “browse” in which your videos are going to be recommended a lot in the sidebar of YouTube. So, if you are looking to monetize purely through YouTube ads, I wouldn’t recommend it. If you are looking to make money from YouTube in this fashion, I wouldn’t count on it.

B2C 260

B2C B2B Social Media Channel 260

Retail TouchPoints

MARCH 30, 2023

One of the key technologies powering this rapid adoption is ChatGPT, which can enable personalization, at scale, above and beyond what was previously possible, including unlocking real-time recommendations using chatbots. So where’s the right place to do a product recommendation? View the session on demand.

POS 278

POS Omnichannel Webinar Point of Sale 278

Optimizely

DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. …and much more.

eCommerce 186

eCommerce Customer B2C Fashion 186

Omnisend

DECEMBER 7, 2022

Right from general ecommerce trends, beauty and fashion ecommerce insights, to email marketing and mobile ecommerce , we have covered the key statistics that matter. Fashion ecommerce statistics. It has led to fashion ecommerce becoming a $752.5 In 2021, the fashion ecommerce industry generated $200.8 billion by 2025.

eCommerce 78

eCommerce Payments Merchant Services Social Media 78

Kibo

MAY 17, 2022

In fact, the fashion retailer Zara has implemented a new return policy where customers who want to make a return by mail will have to pay a fee of £1.95. This is where good recommendations, personalized experiences, and the right messaging mixed with a bit of fun can all help. Open Time Email Recommendations. Free Download.

Management 71

Management Retail Recommendation Online Retail 71

BigCommerce

OCTOBER 26, 2017

From category landing pages to their product detail pages, the marketplace does a great job of communicating to consumers their merchant’s product value in a more B2C way than normal marketplaces. . Here are the 4 steps Navin recommends for those that have started or are evaluating launching an Indian ecommerce channel: . The Modist .

Merchant Services 218

Merchant Services eCommerce Shipping Costs Payment Services 218

BigCommerce

MARCH 21, 2017

When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). Want to be one of the first brands to test out the new Instagram Shopping feature?

Mobile eCommerce 420

Mobile eCommerce Mobile eCommerce Merchant Services 420

BigCommerce

FEBRUARY 2, 2018

For many B2C ecommerce merchants, branded stores, along with Amazon and eBay account for over 90% of all sales. We also recommend reading The Definitive Guide to Selling on Amazon for more ideas to help you start selling on Amazon. How Google Recommends You Manage Google AdWords. Where can I sell my products? Selling on Google.

Merchant Services 419

Merchant Services Payment Services Beauty and Health Payments 419

Kibo

JANUARY 6, 2022

Globally the fashion industry is looking to shunt 20-25k physical stores by the end of 2021. During the height of the pandemic profits fell 93% – Source: McKinsey Global Fashion Index. Now let’s throw inflation into the mix and we see US retail trade under even more pressure.

eCommerce 62

eCommerce Retail Omnichannel Shipping Costs 62

Kibo

APRIL 14, 2022

Namely, they needed their site to work seamlessly on mobile devices and with both B2B and B2C audiences. When making the decision to build a headless commerce solution, we recommend using the following 4-step approach. But over time it became difficult to scale across different touchpoints and audiences.

eCommerce Platforms 62

eCommerce Platforms Omnichannel Fulfillment Payments 62

Kibo

OCTOBER 18, 2021

Regatta decided to incorporate slotted recommendations to display a mix of clothing options to create an ‘outfit builder’ style feature that allowed customers to quickly and easily build a whole look in a few simple clicks. As such, they need to appeal to customers in different regions who speak several different languages.

Customer Experience 62

Customer Experience eCommerce Customer Multi-channel 62

GetElastic

MAY 28, 2019

Image-based websites in fashion & lifestyle, entertainment and news had even higher losses, often losing over 70% of image-driven traffic. Soon, search engines will be able to assess an image of various food ingredients and suggest recipes or understand the interior design theme of your living room and recommend complementary products.

SEO 165

SEO Multi-channel Hobbies Recommendation 165

BigCommerce

SEPTEMBER 26, 2017

If only ecommerce customers arrived on your website in so linear a fashion. To increase trust, we recommend adding security indicators like: Seals of memberships in professional organizations. Primal Pit Paste sells natural deodorant both B2C and B2B. But they don’t. They won’t. They’re squirrelly that way. Security signatures.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

BigCommerce

APRIL 21, 2017

Sustainable fashion production isn’t easy. Here is how 28 ecommerce experts recommend you think about branding to provide value, target your market and ultimately create a brand no one can forget. One Man’s Humble Attempt to Undo the Impact of Loose Labor Laws. In fact, it costs a lot. Jason Quey, Founder, The Storyteller Marketer.

eCommerce 420

eCommerce Shipping Costs BigCommerce Gifts 420

BigCommerce

JULY 25, 2017

Tori Gerbig initially started Pink Lily , an online women’s fashion store, as an eBay shop in 2011. Using daily contests, live chats and videos from trade shows and featuring customers on their website –– Pink Lily isn’t just your average fashion brand. Here are the tools Tyler recommends to get that done.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

ROI Revolution

APRIL 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. The ecommerce sites shutting down for the foreseeable future include fashion brands Reformation, Marysia and The Frankie Shop, and retailers TJ Maxx, Marshalls, Victoria’s Secret , and HomeGoods.

eCommerce 207

eCommerce Social Media Shipping Costs Events 207

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Amazon debuts digital storefront for fashion designers. 9/9 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. 9/9 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Amazon debuts digital storefront for fashion designers. 9/9 update. 5/19 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Amazon debuts digital storefront for fashion designers. 9/9 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

NOVEMBER 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. 9/9 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. The fashion industry as a whole is expected to face a 27-30% drop in global revenue as a result of coronavirus. Amazon debuts digital storefront for fashion designers. Last updated July 2, 2020.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

SEPTEMBER 9, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. 9/9 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

AUGUST 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. The fashion industry as a whole is expected to face a 27-30% drop in global revenue as a result of coronavirus. Amazon debuts digital storefront for fashion designers. Last updated August 4, 2020.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Amazon debuts digital storefront for fashion designers. 9/9 update. 5/19 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. trillion by 2030.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. The fashion industry as a whole is expected to face a 27-30% drop in global revenue as a result of coronavirus. Amazon debuts digital storefront for fashion designers. Dive deeper here! 5/19 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Amazon debuts digital storefront for fashion designers. 9/9 update. 5/19 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158