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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The customer experience is paramount to the success of today’s retailers. A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale.

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Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks

Retail TouchPoints

Starbucks and Bank of America (BoA) have forged a new partnership designed to offer extra rewards to their most loyal customers. can link eligible accounts to earn 2% cash back from Bank of America (on top of the rewards and benefits they already earn on qualifying purchases) and one Star for every $2 spent at Starbucks.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. and issued by Celtic Bank, will be the first credit card Square offers to U.S.

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Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Retail TouchPoints

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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Gopuff and Grubhub Expand into Grocery Delivery with Unconventional Partners

Retail TouchPoints

Gopuff has partnered with Misfits Market , an online grocer dedicated to reducing food waste that delivers to Gopuff’s microfulfillment centers nearly every day, while Grubhub will work with Mercato , an online marketplace for independent grocery stores with more than 950 retailers across the country.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. The only problem is, for many retailers, the idea of becoming involved in the financial transaction part of the journey is a leap too far. Its simplicity works for the retailer and customer alike.

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A Small Business Guide to Handling Cross-Border Payments

Korona

Small businesses can now easily find employees across the world for both part-time contract work and full-time positions. The trend also applies to the consumer side. So retailers, too, need to be prepared to accept payments across borders. Still, there are some best practices that businesses must follow.