Kissmetrics

JUNE 23, 2020

Keyword research for Google & Amazon rankings (and the differences) Data sources How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon Amazon promotions & lightning Optimize your listings Using Facebook Messenger & Manychat Amazon PPC Sell more to your existing customers.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Inflow Insights

OCTOBER 14, 2021

Editor’s note: This blog was originally published in 2020. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. B2B eCommerce Marketing Strategies for PPC.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

ROI Revolution

APRIL 12, 2023

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. To learn more, read our blog on reallocating your budget to get more conversions. Metaverse Marketing: The Latest Updates & News Cookieless Marketing: Third-Party Cookie Deprecation Updates How Will AI Affect PPC?

PPC 78

PPC Social Media Shipping Costs Supplies 78

Kissmetrics

OCTOBER 7, 2021

Studies show 90 percent of users find personalization appealing and 80 percent of consumers are more likely to make a purchase when brands provide personalized experiences. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. Focus on Personalization. What would you prefer? Research says people prefer the first option.

Marketing 264

Marketing PPC Social Media Books 264

Inflow Insights

DECEMBER 1, 2021

Editor’s note: This blog was originally published in 2019 and has been updated for accuracy. If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Marketing them via PPC can sometimes (but not always) be more expensive from a keyword perspective.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

DECEMBER 21, 2021

Inclusive content is any form of media (such as a blog post, a video, an image, etc.) When it comes to blog posts, that means the words do not hurt or divide, the images represent as many different people as possible, and the structure makes the content as accessible as possible (through clear fonts, image alt tags, etc).

Article 277

Article Blog PPC Marketing 277

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Use Case Studies to Increase B2B Sales. Paid ads have a 200 percent ROI rate.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

FEBRUARY 2, 2018

A recent study found that “55% of consumers visit stores before buying online.”. The study goes on to confirm that “more than half (56%) of 18-24 year-old shoppers say they buy products sight unseen.”. They either have too much Awareness content, like blog posts. Treat SEO like PPC. Wait a second. That’s odd.

PPC 185

PPC SEO Blog B2B 185

Inflow Insights

DECEMBER 14, 2021

Editor’s note: This blog was originally published in 2017. In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. If your Shopping ads have been falling short of expectations, our team of PPC experts is always happy to take a look.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Kissmetrics

OCTOBER 16, 2020

That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. If your competitors are already using PPC advertising, there is a higher possibility for you to fall behind. Eventually, all this knowledge and expertise can help them realize profits from your website or blog.

PPC 246

PPC Improvements Management Social Media 246

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. Neil Patel’s foray into digital marketing began with his blog. As Neil learned tips, tricks, and best practices, he decided to share what he learned on a blog to help other businesses find similar success.

Marketing 275

Marketing SEO eCommerce Social Media 275

BigCommerce

FEBRUARY 1, 2018

For example, let’s say that one of the tasks you want to delegate is creating content for your business blog. If you have a few employees that love the idea of writing for your blog and they have some time to devote each week to the task, then they would be the perfect people to delegate the task to. Follow the Best Blogs.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Content Pruning Case Study #2. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. Because it hasn’t been blogged about or shared at conferences just yet. A/B testing.

Management 213

Management Marketing PPC Banking 213

Kissmetrics

SEPTEMBER 20, 2021

These include: sharing your business post on their LinkedIn Page retweeting your content posting photos and videos about your products and services on their personal blog, etc. I also wrote a whole post on PPC ad copywriting to help you create engaging copy. what is the time commitment (for example, download in one click).

Social Media 271

Social Media Shopify Magazine PPC 271

Inflow Insights

SEPTEMBER 13, 2021

In this blog, we’ll tell you everything you need to know about micro conversions in the eCommerce space, including: What micro conversions are and why they’re important Which micro conversions your online business needs to track And how micro conversions should be a part of your holistic digital marketing strategy. Most importantly?

Marketing 109

Marketing Shopping Carts PPC Social Media 109

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: When we onboard new PPC clients, reviewing their product data feed is a crucial step of our initial audit.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

JULY 27, 2022

We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. Just to show you how impactful this can be on your business, an article published by Google was able to demonstrate a case study of a global brand capitalizing on this opportunity. Google Ads Help Blog.

Merchant Services 78

Merchant Services PPC Blog Information 78

Algopix

SEPTEMBER 12, 2023

By leveraging machine learning technologies, the tool studies millions of Amazon data points and returns valuable insights with their Keyword Index Checker and Keyword Tracker. River Cleaner enables PPC campaign optimization, personalized follow-up emails, and alerts of TOS changes.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Omnisend

MAY 18, 2021

In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. According to an insightful study by Nielsen and Headset, hemp-based CBD pet products are likely to make up 3-5% of all CBD sales in the U.S. The Pet Industry is Enhancing CBD Ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Kissmetrics

FEBRUARY 17, 2021

I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. Based on studies of the brain, we know that beauty literally moves us to action. And this can be helpful when you’re retargeting or using PPC ads. That’s because the brain plays such a vital role in selling (and buying).

Customer Retention 303

Customer Retention Article Marketing Other 303

Kissmetrics

JULY 31, 2021

At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Consider what you can learn from their landing pages, social media channels, and blogs. Consider using PPC ads to increase traffic in the first instance.

Download 361

Download Social Media Subscription Customer 361

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. For more information on creating seed and lookalike audiences for paid social ads, check out our Vitrazza case study. Today, we’re focusing on paid social media marketing.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Algopix

AUGUST 14, 2023

Amazon FBA books often feature real-life case studies and stories of sellers who have triumphed over obstacles. Blogs and Online Communities The world of Amazon selling is brimming with blogs, forums, and online communities where sellers share their experiences, strategies, and challenges.

Books 101

Books eCommerce Arts Webinar 101

Omnisend

APRIL 27, 2021

Studies have shown that ethical and sustainable practices are becoming more prevalent. One study showed that athleisure is fast becoming the top American shoe market through 2021. Another great marketing idea is to utilize PPC advertising to increase brand awareness, interest, and revenue.

eCommerce 78

eCommerce Fashion Apparel Shopify 78

GetElastic

SEPTEMBER 15, 2021

Amazon launched Amazon Personalize to enable merchants to utilize demographic and user activity data to create recommendation libraries; Personalize studies this data and utilizes algorithms to optimize recommendations, improving sales and conversions. 45% of all companies say content marketing is ‘highly integrated’ with their SEO strategy.

B2B 146

B2B eCommerce Customer SEO 146

eCommerceFuel

AUGUST 2, 2023

When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF This is part of the secret sauce of Amazon SEO.

PPC 26

PPC Improvements Management SEO 26

FastSpring

DECEMBER 18, 2020

Instead, studies show that 73% of today’s B2B buyers are millennials who are involved in the decision making process at a company. One study by Google found a large chunk of B2B buyers have grown up in a world of advanced tech, which they’ve always used to make their purchasing decisions.

B2B 148

B2B eCommerce Payment Services SEO 148

ROI Revolution

JANUARY 27, 2022

In a presentation at SMX Next , Jonathan Kagan shared findings from a case study showing the relationship between organic and paid traffic. In the case study, paid ads were paused and organic traffic never fully absorbed the loss of paid traffic. Dive deeper into the power of PPC plus SEO in our Digital Search Duopoly White Paper.

SEO 78

SEO White Paper Shopify Mobile 78

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Most online marketing — like PPC and paid social — is intrusive. Combined, these factors give email marketing a huge ROI: around 3,800%, according to multiple studies.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. This leaves 25% for professional development, contributing content (blog posts, videos, etc), or other initiatives. Schedule a call here. Schedule a call here.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. According to an Infolinks study, 86% of U.S. You spend time looking for a “magic bullet” in marketing blogs, podcasts, webinars, and courses instead of putting your head down, and executing on proven ideas. I’ve covered the Retargeting Matrix framework in blogs , podcasts and presentations.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

VTNS Solutions

JANUARY 14, 2022

Google Search Console: Robots Text File: Sitemap: Fast Loading Site: UX experience: 2: Carefully Study Your Competitors: An SEO competitor analysis looks at how your competition leverages web optimization factors like keywords and backlinks to rank high in search engines. Not Blogging: Content is king only when done properly.

SEO 36

SEO Cryptocurrencies PPC Blog 36

Ecommerce Platforms

MAY 2, 2018

You could always read hundreds of blog posts, but a better approach is to switch to podcasts for easy listening. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce in the Trenches. Ecommerce Momentum. Titans on Ecommerce.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Omnisend

FEBRUARY 24, 2021

The specific number varies by study, but it’s suggested that more than 60% of shoppers begin on Amazon. The technical term for this type of ad is PPC, which stands for Pay-Per-Click. The post Amazon Sponsored Products Essentials: Everything You Need to Know to Get Started appeared first on Omnisend Blog. START YOUR FREE TRIAL.

PPC 97

PPC Recommendation Article Magazine 97

Ecommerce Platforms

DECEMBER 20, 2021

Essentially, it does the job of a marketing agency, helping your business find relevant influencers, blogs, and publishers in your niche. eBrandz has a host of testimonials on its site, including lots of case studies about how they have helped large businesses like Tata Indicom, Reliance, and Mercedes-Benz grow.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Ecommerce Platforms

OCTOBER 10, 2022

However, there are all sorts of studies that point to the health benefits of CBD. As Forbes noted, “A 2017 study in the Brazilian Journal of Psychiatry tested the anxiety levels of 57 men in a simulated public speaking test.” Let’s briefly explore what those benefits may be. The Health Benefits of CBD.

Merchant Services 197

Merchant Services Payment Services Payments Shopify 197