article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. Read the blog. respectively. ROI Revolution.

PPC 78
article thumbnail

4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. Focus on education.

PPC 63
article thumbnail

How to Market Without Cookies

Kissmetrics

This means you can still use data from email sign-up forms or newsletters, surveys, and other direct methods. Here are some ways to collect first-party data to help you get started: online surveys sign-up forms newsletters community polls SMS answers mobile notification responses direct mail (offline post), etc. Sounds exciting?

Marketing 264
article thumbnail

How to Achieve Long-Term Business Growth Without Increasing Your Ad Spend

ROI Revolution

In fact, according to ROI Revolution’s 2023 State of Digital Marketing Survey, only 42.1% Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. To learn more, read our blog on reallocating your budget to get more conversions. increasing their budget in 2022.

PPC 78
article thumbnail

How to Get Facebook Leads Organically

Kissmetrics

Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. For instance, you could write regular articles or blog posts around trending topics. In contrast, paid ads are advertising services you pay for on a specific platform. 5 Tips to Get Facebook Leads Organically.

article thumbnail

How to Promote Your Small Business

Wiser

This can be done through a variety of channels such as blogs, videos, podcasts or even social media posts—all tailored specifically to the interests of potential customers to draw attention and drive sales. Event Marketing Event marketing is a great way for small businesses to connect with potential customers and build brand awareness.