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A Blog Isn’t a Blog, It’s a Business

Kissmetrics

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.”. But you know what, back in 2005, the blog post was pretty darn good. See, I wasn’t competing with a lot of blogs back then.

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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

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Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio

Retail TouchPoints

Walmart already offers a number of in-store activations for advertisers, including TV walls, self-checkout ads and integrated marketing opportunities, and now the retailer is beta testing the addition of product demos and ad placements on Walmart Radio , the retailer’s in-store audio feed. “We While Amazon still dominates U.S.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.

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Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” said Cara Pratt, SVP at Kroger Precision Marketing in a statement. stores following a three-year pilot with Cooler Screens. and The Mars Agency.

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Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Retail TouchPoints

The new pairings represent an evolution of Walmart’s retail media partner program , with the aim of creating “a robust, diverse ecosystem that will expand advertiser support, increase services and deliver access anywhere advertisers need to have it,” according to a company blog post. in the announcement post.

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Omnichannel Retailing: Risks, Rewards, & Opportunities

Omnisend

While many preached omnichannel in retail and ecommerce, few walked the walk. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries. From privacy and political changes to the pandemic, our world looks quite different from what it looked like in 2018. His favorite topic?