Inflow Insights

SEPTEMBER 19, 2019

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

Channel 60

Channel Conversion Optimization SEO Mobile 60

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. Consumers trust recommendations from a third party more often than a brand itself. Thus, hopefully, they find my company relevant when a blogger they follow recommends it.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit. For clients that aren’t currently tracking calls, our team recommends CallRail.* and which paths lead to the best results.

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

NOVEMBER 5, 2020

At the very least, you’ll need: Deep experience with the tools themselves Lead generation Copywriting Content marketing Specific channel expertise (social, events, paid, SEO, etc) Sales operations knowledge for smooth handoffs Funnel design Lead nurturing. Expect unique, strategic recommendations. And that’s just the beginning.

Marketing 266

Marketing Recommendation Social Media Events 266

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out? Share your awards.

Channel 63

Channel Social Media Marketing White Paper 63

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Our Thoughts on eCommerce SEO Strategy During This Time. What should those SEO activities be?

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. You get a hand-picked team that will provide evidence-based, practical strategy and recommendations. Mabbly – Best for Data Analysis, Channel Strategy.

Document 292

Document Marketing Channel Customer Experience 292

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. If that situation were to exist, it could change the SEO landscape for quite some time. At least, not the front page exactly.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. If that situation were to exist, it could change the SEO landscape for quite some time. At least, not the front page exactly.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Kissmetrics

APRIL 1, 2021

The key to effective SEO is to understand the search terms your target audience uses. As you plan your niche SEO strategy , be careful how you conduct your keyword research. Which social media channels do they prefer? Research shows 83 percent of people trust recommendations from family and friends more than any other source.

Marketing 209

Marketing Social Media White Paper Webinar 209

Kissmetrics

SEPTEMBER 30, 2020

You have to go beyond your website, electronic device optimization, or implementing best SEO practices. In addition to this, you should ask to see a list of samples, references, reviews, and case studies to determine their competency. Number of conversions generated from every social media channel. Customer expectations.

Social Media 265

Social Media SEO Technology Marketing 265

lateshipment

JULY 17, 2020

Visitors who make it to case studies or reviews are more likely to eventually buy your product. For this to happen, you need to combine the right channels. Product recommendations made fun, by Beardbrand. A new blog revolving around popular search terms could do the trick, and helps your SEO too. Think Ahead.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Neil Patel Digital — Best for content marketing and SEO. Now you know my top recommendations. Or living in London interested in an advertising specialist in Australia. . Because it does !

Marketing 361

Marketing Social Media SEO Workshop 361

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. In reality, your business can probably use a cross channel advertising strategy that incorporates both platforms.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. They focus on the right PPC channels. What channels are you considering?

PPC 279

PPC Multi-channel Social Media B2C 279

Ecommerce Platforms

AUGUST 7, 2017

We're keen on recommending Instapage because of its beautiful templates, collaboration tools and heatmapping. Instapage offers industry-leading customer support with live chat and email channels that consistently receive high ratings from online user reviews. So the big question is which landing page software should you choose.

Live Chat 123

Live Chat eCommerce Webinar Recommendation 123

ROI Revolution

OCTOBER 7, 2020

The main roadblock in reaching this aggressive growth goal was identifying the best user experience while trying to boost all channels and balancing global vs. US initiatives. Visit our case studies to uncover more success stories sure to satiate your appetite for growth. Hungry for more wins?

Improvements 88

Improvements SEO Apparel Download 88

SellBrite

FEBRUARY 9, 2021

Ecommerce Growth Strategist at Elumynt , recommends that “when identifying buyer personas, it’s vital to understand their ‘why’ Specifically, what motivates them to buy things? In case there are issues, you’ll be able to fix them before the launch. Influencers are an especially valuable marketing channel.

Social Media 115

Social Media Multichannel Channel eCommerce 115

VTNS Solutions

JUNE 9, 2019

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Digital marketing is the process of marketing your product and services leavraging online channels. Data Analytic Insights and Recommended Mentions. SEO Insights and Resources.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Kissmetrics

JULY 31, 2021

A prospect could ultimately be in this stage for a while, so the focus should be on creating valuable, informative, and reliable content such as case studies, video tutorials, and downloads. Consider what you can learn from their landing pages, social media channels, and blogs. How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

Smile.io

SEPTEMBER 10, 2020

Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website. We recommend implementing paid search in combination with an optimized SEO strategy drive considerable results. Take a look into the keywords and phrases that your audience is searching for.

Consumer 46

Consumer Social Media SEO Webinar 46

Profitero

MARCH 2, 2020

What’s more, 78% of consumers turn to online shopping channels even before entering a brick-and-mortar store. The digital shelf is how and where a brand’s product is displayed online, whether on a product description page on a retailer’s site, third-party marketplace, mobile app, personal website or any other eCommerce channel.

Improvements 103

Improvements Channel Consumer Management 103

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. customer reviews) affect your conversion rates across the board –– in all industries and on all channels.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Liveintent

AUGUST 9, 2022

This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. While this approach is understandable, focusing too heavily on one channel, platform, or a small audience segment can hinder business growth. And they can do that with brand awareness campaigns.

Social Media 62

Social Media Multi-channel Channel Travel 62

ESW

AUGUST 7, 2019

When you work with an agency that has experience growing eCommerce brands in new markets or building a company’s DTC channel, you have access to all of that agency’s expertise. Gurreri recommends asking for case studies and researching the company’s history. It’s not enough to ask, however. Do they have a good website?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

ESW

AUGUST 5, 2019

When you work with an agency that has experience growing eCommerce brands in new markets or building a company’s DTC channel, you have access to all of that agency’s expertise. . Gurreri recommends asking for case studies and researching the company’s history. It’s not enough to ask, however. Do they have a good website?

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

BigCommerce

DECEMBER 8, 2017

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340

eCommerce Social Media Reference Article 340

Inflow Insights

JULY 8, 2019

Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit, etc. Our Recommended Call Tracking Tool. The solution is to implement call tracking software and train your sales team on how to use it effectively. Callers into your business are the most engaged leads.

PPC 61

PPC eCommerce Multi-channel SEO 61

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. Creating Your Google Shopping Campaign.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Kissmetrics

AUGUST 6, 2021

Offer omnichannel customer service : Make it easy for your customers to reach you by being available on multiple communication channels. MobileMonkey is one of the best customer service tools that will help you create a cohesive experience across multiple channels. Have Great SEO to Attract Organic Traffic.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? We recommend planning out a sending cadence to help keep your content organized and help build your audience's expectations of when to see your content. Establish Trust.

Social Media 361

Social Media Marketing Webinar White Paper 361

Kissmetrics

AUGUST 18, 2020

So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. So to help you out, I put together this list of my top recommendations for different types of businesses. Neil Patel Digital — Best data-driven multi-channel PPC agency. Let’s get started! Let’s dive in!

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

JANUARY 20, 2021

I don’t recommend implementing all of these strategies right now. This is why I don’t recommend trying to grow your Facebook page at the expense of building a targeted audience. Awhile ago, I shared a case study on how I used Instagram to earn $332,640 in 3 months. 20 Strategies to Boost Facebook Organic Reach.

Social Media 363

Social Media Blog Marketing Other 363

Groove

OCTOBER 1, 2020

Use paid search and SEO. Try changing the goal to something like, "optimize our SEO strategy to increase organic revenue by 20% by December 31st." Then, determine topics that are relevant to your brand and optimize your SEO to rank in search results for those keywords. We recommend doing some research before investing in a tool.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. Product SEO in Amazon. According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make. According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make.

Marketing 247

Marketing PPC SEO Channel 247

Omnisend

DECEMBER 15, 2023

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible. Read the full case study here.

Outdoor 145

Outdoor Social Media X-cart Channel 145

Ecommerce Platforms

OCTOBER 28, 2021

Traditionally, you'd start by categorizing items based on their basic functionality: t-shirts, bedframes, pillowcases, phone cases, etc. After that, you can get more creative with collections that recommend specific items, showcase promotions, or guide people in combining multiple products for certain purposes. Shipping details.

Payment Services 245

Payment Services Merchant Services Payments eCommerce 245