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February 2023 SEO News Recap

ROI Revolution

In your February 2023 SEO News Recap, uncover the recent developments in AI for organic search, cautions to take when redesigning your website, and news about a search engine that may be making a comeback. 301s will preserve SEO equity and make it easier for Googlebot to find your content.

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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

In this eCommerce PPC data analysis case study, we will show you how this process of connecting the data between Google Analytics, Google Ads, and unique business stats resulted in 72% more transactions at an 8% increase in spend year over year. So, what should eCommerce businesses take away from this case study?

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

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The Google Ads Strategy of Glossier (Case study)

Store Growers

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Being at the crossroads of big audience actual consumers and industry contacts, she had a good feeling of the opportunities in that market. Their millennial customers can’t resist the minimalist look and close interaction.

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October 2021 SEO News Recap

ROI Revolution

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. SEO Split-Testing [Case Study] “Moving Description on Category Pages”. Google Expands Use of MUM.

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Examples of Sites with Great Content & What You Can Learn From Them

Kissmetrics

You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content covers everything from blog posts to product descriptions to case studies. Because people engage more with sites with great content, they spend more time on the website, which improves your SEO. Tell the story.

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Your Guide to Excelling in Consumer Journey Management: Conquering the 5 Stages with Success

ChannelSale

A key marketing concept is the consumer journey. Awareness The Awareness stage of the consumer experience is when potential customers first become aware of their needs, problems, or both. Consideration As we continue understanding the consumer journey , let’s look at the Consideration stage.