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How to Choose The Right Social Media Agency

Kissmetrics

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It higher win rates and 18.1% Increase Brand Awareness.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

Whenever a brand reconfigures its loyalty program, there’s cause for worry amongst its most loyal customers.   That’s because rewards program changes devalue the points currency more often than not, making them less enticing to loyal customers. Will my points be worth the same value? Are you changing your rewards?

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10 Strategies for Your eCommerce Social Media Holiday Ads

Inflow Insights

Today, we’re focusing on paid social media marketing. While the way we do social media marketing is continually changing, one thing stays the same: It can be the factor that makes or breaks your online store’s success, especially during the busiest shopping season of the year. Here’s what we recommend: 1.

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Rewards Case Study: Sephora’s Beauty Insider

Smile.io

By breaking customers into distinct groups, you can use each tier to challenge shoppers to see if they can reach that next milestone. You want your most loyal customer to feel like they achieved something that others could not, and inspire your other customers to strive to get there.

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Rewards Case Study: Tim Hortons Rewards

Smile.io

Let’s look at what this new program offers and if the changes were worth the wait or if it will have customers missing Tims’ old fashion plain rewards. Where Tims Rewards sweetens the deal With a complete overhaul of their rewards program, you can expect that customers’ reactions are mixed.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. This will not only earn you more email subscribers but also help increase your followers on social media.

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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.