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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

as its official retailer across all channels in India. We look forward to growing the Gap business across key international markets,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We in a statement.

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E-Commerce Marketing Tips for Consumer Electronics Industry

Prisync

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Let’s go with one of the best practice – Fitbit’s marketing. Let’s dive in! Understand your audience.

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Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers

ChannelAdvisor

The account management team at ChannelAdvisor works with brands and retailers every day to optimize their e-commerce operations and grow sales across hundreds of online channels. — First up: the fast-growing consumer electronics market. For consumer electronics sellers, model numbers, dimensions, generation, etc.

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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

They’re likely asking questions of their marketing and sales team concerning performance and outputs. With an impressive track record in the consumer electronics and retail industry, he is a rising innovator in the world of VR technology and marketing. Which means now is the time for retailers to reset and reevaluate.

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How Retailers Can Bring Creativity and Originality Back to Private Label Products

Retail TouchPoints

Their private label offerings and go-to-market strategies should be distinct and mutually reinforcing, with verbal and visual messaging all their own. Putting Strategy First The best retailers think carefully about how the attributes of their store brands fit into their overall go-to-market strategies and the needs of the customers.

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