Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Shipping Costs Article 197

Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Shipping Costs Article 197

Optimizely

APRIL 19, 2018

From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all powered by conversations. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand.

B2C 207

B2C Channel Payment Services Customer Experience 207

GetElastic

SEPTEMBER 27, 2017

As a follow up to a recent post on why top brands are abandoning monolithic ecommerce solutions , this article explores how the future of commerce is proving why a headless commerce solution is a great alternative. Leading brands find that a headless commerce solution enables them to rapidly provide innovative customer experiences.

Customer Experience 133

Customer Experience Customer eCommerce Presentation 133

GetElastic

OCTOBER 25, 2017

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. Read our article on The State of APIs to see what a difference that makes.).

Customer Experience 146

Customer Experience Customer Technology Games 146

Optimizely

AUGUST 27, 2019

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. So many Zaius customers sharing their stories at #eTailBoston ! It totally changes how we market to the consumer.

Channel 150

Channel Department Stores B2C Recommendation 150

ESW

JUNE 23, 2023

And as the number of ecommerce consumers continues to grow, new markets and segments are emerging along with it. According to Morgan Stanley, parts of Southeast Asia and Latin America could experience 17% to 20% ecommerce growth over the next five years. So what should ecommerce brands know about consumer behaviour in 2023?

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

GetElastic

SEPTEMBER 27, 2017

As a follow up to a recent post on why top brands are abandoning monolithic ecommerce solutions , this article explores how the future of commerce is proving why a headless commerce solution is a great alternative. Leading brands find that a headless commerce solution enables them to rapidly provide innovative customer experiences.

Customer Experience 133

Customer Experience Customer Presentation eCommerce 133

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Retail TouchPoints

AUGUST 15, 2023

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

Merchant Services 177

Merchant Services Payment Services Customer Experience Outdoor 177

Retail TouchPoints

JUNE 7, 2023

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

Technology 261

Technology Retail Customer Experience Presentation 261

Ecommerce Platforms

AUGUST 22, 2022

Are you considering adding a customer support module to your online store? That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

DECEMBER 28, 2023

BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related to sustainability: 1. There are a raft of governmental targets and commitments that have no chance of succeeding unless they are actively understood by consumers and put into practice.

Consumer 222

Consumer Presentation Document Supplies 222

Retail TouchPoints

APRIL 22, 2024

I would go on the road with my dad to visit stores and help open new ones, so I learned a lot at a really young age about customer experience and service. VP of Ecommerce was my first role that was more front-end, consumer-facing, and when I jumped into that role in 2019, we were in a pretty severe decline in the ecommerce channel.

Food and Beverages 207

Food and Beverages Gifts eCommerce Fulfillment 207

Sailthru

MAY 12, 2023

From streaming subscription services to gaming to podcasts, consumers have an endless choice of options and platforms for consuming content. Success in the media and publishing industries is not only driven by giving customers great content but by delivering an exceptional customer experience.

Consumer 78

Consumer Marketing Webinar Subscription 78

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. When they close the checkout, they’re back on the article if they want to continue shopping or reading or doing something else.”. “So

Merchant Services 245

Merchant Services Article Fulfillment eCommerce 245

Wiser

MAY 28, 2024

This deep dive will split into two detailed posts, focusing separately on the unique strategies for in-store and online channels. Assortment Optimization: Regularly reviewing and revising product assortments ensures alignment with current consumer trends and demands.

Marketing 78

Marketing eCommerce Platforms eCommerce SEO 78

Retail TouchPoints

AUGUST 20, 2020

If those are critical elements in your brand DNA, how are you going to reach consumers? That’s where being sticky, communicating with customers, and constantly giving them thoughtful content, is really going to be important going forward.”. Duncan Blair, Director of Marketing, Article. View Video. View Video. View Video.

Channel 230

Channel Article Customer Experience Marketing 230

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Because customers demand it. Because customers demand it.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

RetailMinded

APRIL 7, 2022

This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want. They are willing to shop across channels, have an appetite for higher-quality items & are eager to stay on top of cultural trends. A WINDOW INTO THE FUTURE.

Consumer 98

Consumer Retail Omnichannel eCommerce 98

Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

Marketing 308

Marketing Information Consumer Reference 308

Email Audience

JUNE 21, 2023

So, you’ve probably heard the terms “consumer” and “customer” thrown around a lot, right? In this article, we’re going to help clear up any confusion you might have about consumers and customers, and why it’s crucial for businesses to treat them differently.

Consumer 59

Consumer Customer Toys Article 59

Retail TouchPoints

MARCH 8, 2022

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

Social Media 290

Social Media Leisure Consumer Toys 290

SellBrite

JULY 20, 2018

Now more than ever before, the happiness of your past, current, and future customers matters. For your ecommerce brand to succeed, sustain, and grow over time, you have to make customer service, customer support, and customer experience a priority. What is Customer Experience? Let’s dig in.

Customer Experience 78

Customer Experience Customer Live Chat Shipping Costs 78

RetailWire

FEBRUARY 3, 2022

Consumers are increasingly making purchases through social media and brand websites instead of going through retailer sites, according to retail executives at Fortune’s Reimagining Customer Experience virtual summit. That’s where this consumer is headed, and you have to make sure you’re on these channels.

Social Media 52

Social Media Consumer Customer Experience Channel 52

Retail TouchPoints

SEPTEMBER 1, 2022

But in the midst of today’s current supply chain issues, inflation and fluctuating consumer demand, many retailers are finding themselves in the opposite scenario, with an excess of stock. This is especially true ahead of the all-important holiday season, as peak-period sales can make or break annual goals.

Fulfillment 265

Fulfillment Retail Supplies Operations 265

lateshipment

JANUARY 17, 2023

That’s just the partial reason behind the working of this article. The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. That’s not all!

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Fabric

DECEMBER 15, 2023

Read on to learn about the strategies and technologies that will shape the retail experience in 2024 and beyond. Navigating consumer habits in the instant gratification economy Lori and Jon kicked off the event by discussing the shift in consumer habits and the rise of the instant gratification economy. 5 Key Takeaways 1.

eCommerce 130

eCommerce Omnichannel Fulfillment eCommerce Platforms 130

Retail TouchPoints

AUGUST 25, 2021

Brands also need to own this entire journey, otherwise they run the risk of losing control and any chance of retaining their customers along with it. If a customer experiences downtime on a website or an outdated mobile app with a broken UX, they’ll bounce to a competitor. Go Micro, or go Home.

Payment Services 250

Payment Services Retail Multi-channel Payments 250

lateshipment

AUGUST 18, 2021

If retailers do not want to miss out on these sales, they must be in the selling channels where customers are spending their time. It has never been more important for retailers and brands to be wherever the customer is, on their terms. Total Commerce means going to the customer rather than having the customer come to you.

Shipping 130

Shipping Channel Fulfillment Management 130

Fabric

MARCH 19, 2024

A first-of-its-kind composable commerce framework for faster time-to-market Today’s consumers want speed, great service, and the convenience to shop anywhere, anytime. To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences.

X-cart 130

X-cart eCommerce eCommerce Platforms Omnichannel 130

Fabric

SEPTEMBER 12, 2023

Modern e-commerce is continually changing, spurred, in part, by shifting consumer trends. Before the ubiquity of mobile devices like smartphones and tablets, the success of e-commerce hinged on consumers’ access to personal computers. Changing consumer trends highlight the importance of omnichannel retail initiatives.

eCommerce 130

eCommerce Payment Services eCommerce Platforms Merchant Services 130

RTP blog

AUGUST 2, 2019

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. Regardless of what you’re planning, what connects all of your holiday customer experiences is content. The challenge is unlocking its value by making it scale across channels.

Multi-channel 150

Multi-channel eCommerce Channel Presentation 150

Kissmetrics

OCTOBER 5, 2020

It allows you to track conversations and therefore provide better customer service. Tech also makes it easier to gather customer insights and improve the entire customer experience. Services such as Tidio combine customer service bots and live chat on one platform. Many consumers prefer that these days.

Technology 363

Technology Social Media Information Live Chat 363

Kissmetrics

OCTOBER 19, 2021

Whether your website is fresh up or you’ve been running your website for some time, the techniques featured in this article are open to everyone. According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. Advertise Your Online Presence.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

GetElastic

AUGUST 24, 2016

While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Reimagining the Point of Sale Using many of the same underlying technologies, the consumer IoT gives merchandisers a whole new perception of what ‘place’ even means in the multi-channel universe. Really big.

Consumer 113

Consumer Multi-channel Channel Point of Sale 113