Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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Kissmetrics

JULY 9, 2019

Which, of course, makes these channels too big to ignore. But, how much time and money should you devote to each social network? How much are 100 social media followers really worth? And for the purpose of this blog post, we will focus only on organic social media traffic. Which ones produce the best ROI?

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Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

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Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels.

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Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

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Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. And, it’s not just for marketers. Online retailers are also using social media to drive revenue.

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Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. The key is to avoid early mass media investment.

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Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

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BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ?

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Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

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Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.

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Marketing PPC SEO Magazine 363

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

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365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

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Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

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Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Social Media Electronics Accessories Clothing 271

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of marketing decision-makers. Instagram saw just 3.7%

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Social Media B2B Food and Beverages Download 78

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

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Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 297

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Investing in New Channels.

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Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting. Takeaway : It’s time to dig deep.

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Marketing Retail Social Media Consumer 244

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

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Consumer Customer Loyalty Customer Experience Recommendation 245

Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. You Say Influencer, I Say Creator. What’s the difference? The short answer is that not all creators are influencers.

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Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Otherwise you may find consumers flocking to your competitors to grab those early deals.

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Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., Consumers Want Digital Interactions. It’s About Entertainment.

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Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

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Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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Social Media Fashion Mobile Consumer 269

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

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Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

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Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

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