Remove Channel Remove Consumer Remove Multi-channel Remove Reference
article thumbnail

The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

article thumbnail

Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 267
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 289
article thumbnail

The Consumer Internet of Things is About to Explode

GetElastic

These systems are referred to as the industrial Internet of Things (IoT). While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Manufacturers are Doing it Already Samsung’s new Family Hub refrigerator is one of the early entrants in the consumer IoT. Really big.

Consumer 113
article thumbnail

Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Today, it is possible to stimulate all consumer senses online. virtual reality).

article thumbnail

Cloud Native Value: Why Retailers Should Learn to do More With Less

Retail TouchPoints

Today, every one in five purchases is made online, largely due to changing consumer habits in the wake of lockdowns and other restrictions. The UN, which carried out the research, referred to this as the most dramatic increase in ecommerce activity on record. Before the pandemic, ecommerce accounted for approximately 16% of all retail.

article thumbnail

The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. We have 4,600 stores; we are within 10 miles of 90% of the U.S. Those are tough numbers to beat.

eCommerce 288