Retail TouchPoints

NOVEMBER 27, 2023

During the holiday season, the brand remains true to this core strategy, but the team also listens and engages with consumers to get valuable insights that lead to timely content around holiday gifting moments — moments that are incredibly lucrative for the brand. “I We have a very playful, fun and colorful brand.

Social Media 250

Social Media Gifts Omnichannel Consumer 250

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

Multi-channel 52

Multi-channel Channel Payment Services POS 52

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 219

Retail Social Media Channel Consumer 219

Retail TouchPoints

APRIL 22, 2024

Somia Farid Silber, President, Edible (Image courtesy Edible) Farid Silber was six when Edible Arrangements was founded, and the company is so engrained in her personal history that she refers to it as her seventh sibling (she has six younger siblings of the human kind). It’s really about going where the consumer is. times a year.

Food and Beverages 211

Food and Beverages Gifts eCommerce Fulfillment 211

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. Wells knows True Religion needs to be intentional about the channels it uses to connect with consumers.

Social Media 255

Social Media Fashion Mobile Consumer 255

Retail TouchPoints

JANUARY 12, 2024

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. E-sellers will leverage social channels more than ever. Popularity of TikTok advertising will continue to grow. of active users aged 10 to 29.

Social Media 279

Social Media Beauty and Health Multichannel eCommerce 279

Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Supplies 354

Supplies Social Media Consumer Marketing 354

Ecommerce Platforms

APRIL 29, 2019

You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation? Optimize your YouTube channel. Still wondering about how to start?

Blog 171

Blog Channel Marketing Article 171

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 246

Customer Multi-channel Channel Customer Experience 246

Retail TouchPoints

FEBRUARY 9, 2024

The Stitch Fix Style Forecast has become so much more than a press campaign used to drum up buzz and consumer excitement before the New Year’s Eve ball drops. In fact, it’s now central to how Stitch Fix shows up for customers across channels.

Merchant Services 241

Merchant Services Arts Fashion Consumer 241

Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

Marketing 311

Marketing Information Consumer Reference 311

Talkoot

MARCH 12, 2024

How leading enterprise brands scale their ecommerce content operations Anna Rillahan Talkoot Chief Growth Officer In the rapidly-evolving world of ecommerce, enterprise retailers face a significant challenge—producing high-quality, high-volume product content that resonates with consumers across channels.

Operations 78

Operations eCommerce Demo Document 78

Groove

AUGUST 21, 2022

The Challenge: Ballard Industrial is an online and in-person business that offers industrial supplies, services, and solutions both to businesses and directly to consumers. Foremost was increasing consumer awareness of their high-pressure hydraulics portfolio, safety equipment, and services such as gas detection.

Merchant Services 369

Merchant Services Payments BigCommerce B2B 369

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. In our view, Forrester’s analysis illustrates how consumers’ expectations are evolving.

Channel 74

Channel Management B2C Reference 74

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. A Key Acquisition Helps Shape the Future of Constellation’s Business.

Omnichannel 215

Omnichannel Channel Shopify Operations 215

Retail TouchPoints

AUGUST 18, 2023

Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? But what exactly does that mean? What Defines a ‘Digital Native’?

Mobile 225

Mobile PayPal Consumer Customer Loyalty 225

Retail TouchPoints

DECEMBER 22, 2022

With margins being squeezed from rising inflation and inventory challenges, brands need to better align pricing with the current market conditions and consumer demand. While these are all valuable inputs, they lack the foresight and first-party nature of direct consumer validation. Striking this balance is delicate, to say the least.

Arts 258

Arts Retail Consumer Accessories 258

Retail TouchPoints

MARCH 23, 2022

Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the future” and bring standalone Jordan stores to North America. 28, 2022, led by 15% growth in sales across the company’s owned digital and physical operations, referred to as Nike DIRECT.

Sporting Goods 259

Sporting Goods Apparel Consumer Social Media 259

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 268

Retail Social Media Multi-channel Channel 268

Omnisend

FEBRUARY 1, 2023

Reading Time: 17 minutes Despite the increasing number of channels available to ecommerce businesses to reach their customers, email continues to be the most promising. Ecommerce email marketing refers to a marketing strategy where online businesses use emails to reach out to and engage their existing or potential customers.

eCommerce 147

eCommerce Marketing Social Media Shipping Costs 147

Omnisend

NOVEMBER 12, 2021

Major shake-ups in the ecommerce industry have made it harder than ever to predict consumer trends. Scot is very much an entrepreneur, so he’s very interested in new, young companies, but he founded a company that he took public called Channel Advisor, which is a big vendor in our space. Reading Time: 17 minutes.

Channel 78

Channel eCommerce Shopify Consumer Electronics 78

TradeGecko

MAY 20, 2020

Retail refers to the business model of a merchant that sells products directly to the end consumer. Wholesale on the other hand is when a merchant sells products to other businesses who then distribute through different channels to the end user.

Reference 139

Reference Channel Other Consumer 139

BigCommerce

FEBRUARY 27, 2018

Nielsen report that 92% of consumers believe suggestions from friends and family more than advertising. Beyond friends and family, 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. And referring other customers. And referring more customers….

Social Media 410

Social Media Marketing Payment Services Reference 410

Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Hybrid Shopping is Here to Stay. Only more so.

Retail 276

Retail Mobile Reference Download 276

Groove

SEPTEMBER 18, 2023

With the ever-increasing demands of consumers and the relentless competition for attention, businesses and individuals alike are seeking innovative ways to elevate their visual storytelling. intelligently crops and scales product images to optimize them for different marketing channels and platforms. Source: Booth.ai

Merchant Services 195

Merchant Services eCommerce Jewelry Social Media 195

Email Audience

JUNE 21, 2023

So, you’ve probably heard the terms “consumer” and “customer” thrown around a lot, right? In this article, we’re going to help clear up any confusion you might have about consumers and customers, and why it’s crucial for businesses to treat them differently. ” Well, not always!

Consumer 59

Consumer Customer Toys Article 59

Kissmetrics

MAY 6, 2021

This stage of in-between profit and expense is referred to as the breakeven point (BEP), the stage when revenues equal costs. New Sales Channel. Costs change whenever you incorporate a new sales channel. Fixed costs: These expenditures refer to any expenses that stay the same, regardless of your business’ success or failure.

Marketing 222

Marketing Payment Services Payments Reference 222

Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

Point of Sale 287

Point of Sale Mobile Customer Marketing 287

OrderDynamics

FEBRUARY 13, 2018

Advanced Omni-Channel: Pickup Lockers. Another advanced omni-channel capability are retailers’ use of in-store pickup lockers. Where a customer would only purchase what they immediately want online, they are likely to purchase more when they complete an omni-channel transaction and pickup the goods themselves.

Channel 55

Channel Reference Retail Customer 55

GetElastic

AUGUST 24, 2016

These systems are referred to as the industrial Internet of Things (IoT). While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Manufacturers are Doing it Already Samsung’s new Family Hub refrigerator is one of the early entrants in the consumer IoT. Really big.

Consumer 113

Consumer Multi-channel Channel Point of Sale 113

Groove

APRIL 29, 2022

Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent. After the recession in 2009, businesses used direct mail less and less due to its cost, and consumers weren’t shopping as much during that time when compared to before the recession.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

ROI Revolution

NOVEMBER 3, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 3. billion in 2026.

Consumer 78

Consumer eCommerce Payment Services Mobile 78

ROI Revolution

DECEMBER 1, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 24.

Consumer 78

Consumer eCommerce Mobile Payments 78

ROI Revolution

JANUARY 13, 2022

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. Only 59.3% January 12.

Consumer 78

Consumer eCommerce Mobile Social Media 78

Groove

JULY 29, 2022

Outside of these plans, Shopify’s enterprise solution is referred to as “Shopify Plus,” which starts at $2000/mo. With multi-storefront and multi-channel selling capabilities, you can list your products in more places than with standard shopify plans. What are the benefits of sharing the same platform with so many users?

Shopify 195

Shopify Merchant Services Payment Services Presentation 195

Wiser

AUGUST 30, 2023

Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. Brand Associations: These are the links and connections that consumers make with your brand. These are the feelings and experiences that your brand might evoke.

Management 147

Management Social Media Customer Loyalty Reference 147

Retail TouchPoints

JUNE 7, 2023

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. 74% of U.S.

Technology 265

Technology Retail Customer Experience Presentation 265