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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. 10 Snapchat Ad Strategies and Resources.

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Mastercard Forecasts ‘Solid’ Holiday as Consumers ‘Recoup Their Power’

Retail TouchPoints

“The consumer’s going to be very selective, they’ve got a lot of choices; [the season is] going to be promotional, but consumers are [financially] healthy right now and they’re spending. [An It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”

Consumer 246
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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Channel 78
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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 272
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[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. Getting smarter about sales channel strategies. For retailers, being there at all of those touch-points is known as omni-channel selling. Is it that shoppers aren’t shopping?

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