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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

Over the course of her career, Tharp led digital transformations from the inside at a host of companies, including Dean Foods, Travelocity, Neiman Marcus and Fossil. I think people are getting tired of using the word omni — it’s really “channel-less.” Now more than ever, “omni” is the focus. Take for example CDPs.

Channel 182
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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. Your shopper doesn’t think about “omnichannel” when they’re switching between social to website to email to store.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Real-time data is the key for 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. One such area where on-demand data can help retailers is inventory. The auto industry speeds to digital.

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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. And in today’s omnichannel environment, that change is happening faster than ever.

Marketing 289
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 299
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Keep Your Eye on the Customer Engagement

Optimizely

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. Bought a product.

Customer 210
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6 CX Trends for E-commerce Businesses to Look out for in 2023

lateshipment

Customized experiences are the need of the hour for customers who expect brands to know about them and provide experiences that are tailor-made for them, i.e customers expect a personalized experience at every channel and touchpoint. Omnichannel experience will be play a huge role in offering customer convenience.

eCommerce 130