Retail TouchPoints

JANUARY 4, 2022

With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. And that gave way to stellar branding, and lackluster products, creating a bubble in customer acquisition channels.”

Omnichannel 336

Omnichannel Consumer Channel Toys 336

Steve Dennis

JANUARY 4, 2019

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels.

Omnichannel 115

Omnichannel eCommerce Retail Multichannel 115

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. Your shopper doesn’t think about “omnichannel” when they’re switching between social to website to email to store.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

Retail TouchPoints

DECEMBER 13, 2023

Trend 2: Technology will Elevate Omnichannel Performance and Key Value Props Nearly two-thirds ( 63% ) of respondents to Retail TouchPoints’ annual Store Design & Experience Survey shared that better integrating technology into the experience was a top priority for them in 2023. Baird: Store KPIs really need to change.

Sporting Goods 323

Sporting Goods Technology Omnichannel Operations 323

Retail TouchPoints

SEPTEMBER 20, 2022

While the bulk of retail media has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings — the true power of these offerings comes in connecting retail data with other channels, including stores and third-party platforms like social media and connected TV. in the announcement post.

Retail 287

Retail Social Media Apparel Omnichannel 287

Retail TouchPoints

NOVEMBER 27, 2023

You have to create content that is specific to each channel, but the brand should always have the same voice,” Lisbona said. “We We challenge ourselves to determine how we can evolve as a brand and not be complacent, especially on social channels. We have a very playful, fun and colorful brand. The other 30% is spent on execution.”

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

AUGUST 5, 2021

But as we inch closer to the holiday season, malls and shopping center operators are seeing a greater need to refine and optimize their omnichannel experiences. Brands and retailers across categories responded to store closures, traffic restrictions and consumer hesitancy by expanding their omnichannel fulfillment services.

Merchant Services 264

Merchant Services Omnichannel Fulfillment Consumer 264

Retail TouchPoints

JUNE 15, 2022

Enter omnichannel commerce — and an extra layer of service and complexity over your existing supply chain operation. Unlike with Netflix phasing out DVD delivery and focusing on streaming, with ecommerce you can’t just forget about your other channel (the stores). You need to do both. And at the same time. And it’s a tall order.

Supplies 264

Supplies Customer Omnichannel Shipping 264

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. And in today’s omnichannel environment, that change is happening faster than ever.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

Retail TouchPoints

JUNE 13, 2023

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. Unified commerce: Consumers today expect a seamless shopping experience across channels.

Supplies 289

Supplies Customer Experience Technology Omnichannel 289

Sailthru

JANUARY 16, 2020

Take omnichannel personalization, for example. From there, retailers must look at the various solutions that can deliver a holistic omnichannel customer profile. Missing Out on Omnichannel Personalization Is No Longer an Option. The time when “omnichannel” was a hot buzzword is long gone.

Omnichannel 78

Omnichannel Seminar Customer Loyalty Mobile 78

Retail TouchPoints

AUGUST 3, 2020

Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.

Outdoor 299

Outdoor Retail Beauty and Health Travel 299

Retail TouchPoints

FEBRUARY 25, 2021

Walmart has been riding the wave of ecommerce, with channel sales up 69% in Q4 2020 alone and an estimated 120 million unique shoppers visiting Walmart.com each month. In June 2020, the retailer opened the marketplace to Shopify merchants as part of a push to add 1,200 sellers during the course of the year.

BigCommerce 182

BigCommerce Merchant Services eCommerce Platforms Shopify 182

Retail TouchPoints

AUGUST 19, 2022

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” That’s a pretty good indication that we’re moving the dial more toward blended omnichannel experiences. Meanwhile, only 15% said they’re going to spend less.

Technology 278

Technology Shipping Costs Omnichannel Mobile 278

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Party City was able to serve them thanks to its prescient investments in its digital sales channels. Meeting Consumers ‘Where They Are’.

Omnichannel 299

Omnichannel Channel Consumer Outdoor 299

Retail TouchPoints

SEPTEMBER 15, 2021

The digital channel has swelled up to really meet it, and it’s met it with a standard of excellence. RTP: Regarding your point about “collect” being owned by digital, have you seen developers embrace ecommerce or omnichannel in an innovative way? Of course, there are more effective omnichannel applications at the brand level.

Outdoor 296

Outdoor Omnichannel Vend Multi-channel 296

Retail TouchPoints

JANUARY 24, 2022

Omnichannel will continue being a top priority for both retailers and shoppers in 2022, which is going to lead to heavy investment on the digital side. In other cases, of course, shoppers may actually be interested in the real-world version of their digital items. The question becomes ‘What can I do to meet more of their needs?’”.

Retail 264

Retail X-cart Omnichannel Supplies 264

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Real-time data is the key for 2021. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack.

Small Business Retail 285

Small Business Retail Retail eCommerce Social Media 285

Retail TouchPoints

NOVEMBER 6, 2023

To ensure we stay the course to achieve this, we regularly footprint our global emissions, performing hotspot analyses and spotlighting opportunities to improve,” Peters explained. store marked a “significant step towards offering our customers an exceptional omnichannel experience.”

Fashion 263

Fashion Omnichannel Operations Consumer 263

ROI Revolution

NOVEMBER 17, 2022

You have the right amount of touchpoints across different channels, your messaging is perfectly suited to the customer, and the audiences you’re reaching are keenly targeted – all thanks to you leveraging the programmatic path to purchase. Sound like a dream? Read the case study.

White Paper 78

White Paper Omnichannel Webinar Apparel 78

Retail TouchPoints

AUGUST 9, 2021

Many companies are accustomed to viewing performance by channel, by store or by product. The challenge, of course, is that the customer journey is more complex than it ever has been — not to mention fluid. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Groove

DECEMBER 14, 2020

Many omnichannel retailers have launched or dramatically improved their buy online pick up in store services and added curbside pickup to their fulfillment channels. It’s impossible, of course, to know how much COVID-19 and the disruption it's caused have contributed to the rise in consumer abuse.

eCommerce 338

eCommerce Merchant Services Fulfillment Consumer 338

Retail TouchPoints

AUGUST 3, 2021

Retailers must invest in innovative engagement strategies and channels to connect with their customers and leverage the power of influencers to amplify their brands. The QVC of the future for Gen Z is going to be TikTok, Instagram and the myriad social media channels they are glued to. The New Look of Fashion Retail.

Fashion 290

Fashion Social Media Consumer Clothing 290

Retail TouchPoints

NOVEMBER 6, 2023

Malls have been gathering places for moviegoers, mall walkers and of course shoppers for decades. As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

365 Retail

JUNE 19, 2023

The findings reveal that consumers expect reliable, rich, consistent, and informative product experiences across all channels where they interact. There is a lot of talk about “digital shelves” which of course are important to shoppers.

Consumer 73

Consumer B2C Merchant Services Omnichannel 73

Retail TouchPoints

FEBRUARY 9, 2021

Of course, an ecommerce platform is only effective when it accommodates a smooth and enjoyable customer journey. Elevate your omnichannel strategy. Cross-channel shoppers must be cultivated assiduously. The convenience of an effective omnichannel strategy allows customers to shop how, when and for what they want.

Food and Beverages 306

Food and Beverages Omnichannel Social Media Consumer 306

lateshipment

JANUARY 17, 2023

customers expect a personalized experience at every channel and touchpoint. Omnichannel experience will be play a huge role in offering customer convenience. More than 80% of shoppers expect brands to offer omnichannel experiences. Currently, 52% of e-commerce sites have omnichannel capabilities.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

OrderDynamics

SEPTEMBER 13, 2018

Can You Do Omni-Channel Order Management Manually? You know, omni-channel order management, POS systems, and other supply chain tech topics. What Does Omni-Channel Order Management Give me? . Omni-channel order management is the central processing brain of the omni-channel retail strategy. It is possible.

Channel 50

Channel Management Fulfillment Shipping Costs 50

iVend

JUNE 15, 2022

This is just one example of the dangers of retailers hanging on to notion of different pricing across different channels, and how strongly today’s shoppers demand the same price however they shop. Learn more about how we’re enabling omnichannel integration.

Customer Experience 98

Customer Experience Customer Retail Channel 98

Optimizely

APRIL 30, 2019

The most common use of text marketing at the moment is shipping notifications, but this is just one way to connect with customers through such an exciting channel. The advantages of using SMS as a marketing channel include: Speed: immediate delivery and fast open times. It’s important to not overuse SMS as a channel.

Marketing 268

Marketing eCommerce B2C Mobile 268

Retail TouchPoints

SEPTEMBER 23, 2022

New offerings unveiled at Accelerate will help Amazon sellers: Deliver better experiences on their DTC site; More efficiently warehouse and ship product across all their selling channels , even if that means other marketplaces or brick-and-mortar retailers; and Drive customers from Amazon to their owned channels to make a purchase.

Multi-channel 189

Multi-channel Shipping Costs Payment Services Fulfillment 189

Sailthru

APRIL 5, 2018

We frequently talk about the importance of omnichannel shopping experiences. But more than that, as Keep.com CEO Stacie Henderson points out, no normal person uses the word “omnichannel.”. Which retailers do you think are really nailing the omnichannel experience? Warby Parker is one.

Omnichannel 60

Omnichannel Social Media eCommerce Books 60

Retail TouchPoints

APRIL 28, 2023

Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage and distinct design elements: the arch logo, buddha design and, of course, its signature rope stitch. Wells knows True Religion needs to be intentional about the channels it uses to connect with consumers.

Social Media 278

Social Media Fashion Mobile Consumer 278

Optimizely

DECEMBER 14, 2017

This, of course, isn’t always easy. You can quickly and easily tell that a buyer is engaged if they’ve interacted with you across multiple channels and devices in the past month. In other words, omnichannel engagement can drive customer loyalty long-term. Don’t wait until buyers are at-risk.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

OrderDynamics

AUGUST 9, 2018

Is Foot Traffic Still Important to Omnichannel Retail? Of course, product availability also provides a sense of urgency for customers to purchase. For further insights into how omni-channel retail can contribute to store traffic, download your copy of Omni-1000 Research: Global. The short answer is yes. No Competition.

Omnichannel 52

Omnichannel Travel Retail Magazine 52

retailnext

APRIL 1, 2021

In my first blog post, “ The Relevance of Physical Retail in the Customer Channel ,” available on empatheticmachines.org , I spoke about the relevance of physical retail today as well as introduced the idea of the Customer Channel. Today, I’m going to dive into some of the technology empowering the Customer Channel in physical retail.

Channel 40

Channel Technology Customer Retail 40

Sailthru

MAY 29, 2018

Every retail marketer has heard about omnichannel marketing. What many marketers don’t realize — at least not yet — is that omnichannel and mobile-first actually amount to the same thing. Almost every channel relevant to the buying experience is already fully integrated in exactly two places: in the customer’s head and on their phone.

Mobile 105

Mobile Omnichannel Channel Customer Experience 105