Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy
Retail TouchPoints
MAY 8, 2024
Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward. Interview with Contentsquare CMO Jean-Christophe Pitié RTP: What was your one big callout from your 2024 Digital Experience Benchmark Report? RTP: What about owned channels? Why the shift?
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