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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction. This means retailers need to take an omnichannel approach to successfully meet the demands of their audience.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

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Now or Never: The Importance of Implementing an Omnichannel Strategy

Retail TouchPoints

As businesses move online, quickly adapting to maintain a seamless customer experience has become mandatory. In this context, high-quality relationships with customers are both more demanding and harder to grasp. To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience.