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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Through its tiered VIP program, Blume also offers community-driven experimental rewards like access to the brand’s close friends’ Instagram story and a private Facebook group. Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: flexible redemption values.

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4 Ways AI Can Support Business Growth

Retail TouchPoints

Retailers are tackling pressing issues, from wavering customer loyalty to finding the next channel or platform they need to sell on. To juggle long- and short-term priorities, executives must address key questions, including: How can we prepare for shifts in customer behaviors?

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Brands jeopardise customer loyalty as they fail to replicate in-store experiences online

365 Retail

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance. An omnichannel future based on experientialism.

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A Guide to Global Customer Service Excellence

ESW

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

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UK Shoppers Ditch Physical Wallets for Digital Wallets

365 Retail

That’s according to new research from omnichannel customer engagement platform SAP Emarsys to mark the launch of its Mobile Wallet. Our new Mobile Wallet functionality lets marketers uplevel their brand promise, giving them more ways to deliver the personalised, seamless experiences their customers expect.”