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Michaels’ Camp Creatology: Driving Customer Loyalty with Creativity and Convenience

Retail TouchPoints

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. This is likely because free shipping is no longer a competitive differentiator, but rather, an omnichannel standard. Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.

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How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability

Retail TouchPoints

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. We looked at the behavior of different consumer groups, for example those with higher price sensitivity. Case in point: the Kroger Zero Hunger Zero Waste initiative.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Through its tiered VIP program, Blume also offers community-driven experimental rewards like access to the brand’s close friends’ Instagram story and a private Facebook group. Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: flexible redemption values.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

Retail TouchPoints

Brands are scrambling to establish customer loyalty with new shoppers, while ramping up personalization efforts to hold on to existing ones. Opportunities for attendee interaction include Lunch & Learn sessions, live small-group roundtable discussions, and a Virtual Happy Hour on Oct. 13 at 5:45 pm (ET).

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Brands jeopardise customer loyalty as they fail to replicate in-store experiences online

365 Retail

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance. An omnichannel future based on experientialism.